Noindex Meta Tags vs. Robots.txt: Which Should You Use?

Noindex Meta Tags vs. Robots.txt: Which Should You Use?

Even those who’ve been in the SEO business for a while can get confused about whether to use noindex meta tags or robots.txt files to control how web pages are “seen” (and whether they should appear in search results) by search engines. We wrote in this post about some of the reasons to use robots.txt […]

Improve Your SEO Results With a Robots.txt File

Improve Your SEO Results With a Robots.txt File

Take control of how the pages on your site are (or aren’t) accessed by search engines by creating a robots.txt file. The goal is to block certain pages or parts of your site from search engine crawlers, which may seem counterintuitive — you want search engines to find your web pages, right? — but it’s […]

Ten Fun and Creative Custom 404 Pages

Ten Fun and Creative Custom 404 Pages

A few weeks ago I blogged about the purpose of http error 404 and the importance of using a custom 404 page to direct your visitors and keep them on your site should they happen upon a broken page. Since then I have come across a number of sites that use custom 404 pages in […]

Conversions have tanked — or did your goal URLs change?

Conversions have tanked — or did your goal URLs change?

We’ve seen it time and again. A nicely redesigned, perhaps reorganized, website. Maybe a new platform. New user-friendly URLs. All is well — yet conversions have dropped to zero since the relaunch. Or have they? What’s going on? How destination goals work In Google Analytics, there are five goal-type options to track your site’s conversions […]

Http Error 404: It’s Not Always Bad!

Http Error 404: It’s Not Always Bad!

As an SEO, I really dislike seeing http status 404 errors on a site, also known as 404 “page not found” errors. You know, those empty pages that don’t contain what you expected to find. Happening upon page not found errors can be frustrating, especially if they are not handled properly on the site—more on […]