Hosted by Candace and TK, The Crowes Nest podcast brings practical and actionable insights to business owners like you. Founder and CEO of Dagmar Marketing, Chris Gregory, had the pleasure of joining Candace and TK on episode 6 of The Crowes Nest.
Tony Talamo, the director of business at Dagmar, also had an opportunity to share his valuable perspective on relevant digital marketing topics.
Here’s a look at what the leaders of our digital marketing agency covered in their sit-down with the founders of Candace Crowe Design, Candace and TK.
Takeaway From the Google Core Leak
One of the hot topics discussed on the podcast was the Google core leak and its implications for marketers. Dagmar’s leadership believes that understanding the inner workings of Google’s algorithms is crucial to your SEO strategy.
The conversation highlighted how transparency — or the lack thereof — can impact trust between marketers and search engines.
Gregory summed it up nicely by saying, “As far as Google is concerned, they tell you they’re good at something, but they may not be as good as they’d like to think.” He pointed out that Google’s leadership recently admitted that they “don’t know the relevancy of a document as well as they think they do.”
Google positions its algorithm as the most powerful tool around for determining how relevant a document or web page is to a user’s search intent. While the algorithm is quite powerful, it is far from foolproof. When Google gets it wrong, your ranking can suffer through no fault of your own.
Future-Proofing Your Website
Gregory and Talamo also tackled the issue of future-proofing websites. They touched on the fact that rapidly evolving algorithms can distract from one simple fact — quality content remains the king of SEO.
The pair highlighted how well-researched and engaging content will always be valuable, even if you have to switch up your tactics or approach.
Wait, What About AI?
Artificial intelligence has everybody in the marketing world on the edge of their seats. While AI will change what your role looks like, it’s not here to replace you. However, Gregory and Talamo pointed out that you very well could be replaced by someone who’s good at using AI if you fail to adapt to new technologies.
You must be willing to change and evolve. That doesn’t mean hopping on every bandwagon that rolls by, but you should explore which trends are here to stay and which ones won’t last.
AI is most certainly here to stay, which means you need to embrace it. Learn how to incorporate artificial intelligence tools to save time and make your content better.
Why You Must Avoid Knee-Jerk Reactions
The Dagmar team has saved more than one client from being the victims of their own knee-jerk reactions. Picture this: Google announces a major algorithm update, and all of a sudden, you start scrambling to re-optimize your site.
It’s easy to panic if your rankings drop or a new update rolls out. While you need to adapt, it’s important to be patient. Dagmar advocates for a steady, data-driven approach to SEO. Every decision should be based on trends and insights rather than emotions.
Find the Balance Between Web Design and SEO
Toward the end of the chat, Gregory and Talamo shifted their focus to the importance of SEO and great design. You can’t mask bad SEO practices with a stellar design, nor can you expect to get by with great content alone. You need to balance the two concepts to make sure your website looks awesome and provides a ton of value, too.
Connect With Dagmar Digital Marketing Agency
Dagmar Marketing knows what it takes to keep your brand relevant and visible online. If you’d like to learn more about how we can maximize your reach, contact us online or call us at 877-753-0050. Our digital marketing agency looks forward to teaming up with your business.
Madison Stevens
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