Halloween season has arrived. That doesn’t mean your search engine optimization journey has to become a scary story! Check out our list of SEO tips and make sure you get noticed by the right audiences.
Avoid Ghost Traffic With Proper Keyword Research
Keyword research represents the foundation of any SEO strategy. You need to target phrases relevant to your audience so that you can get plenty of traffic. It’s time to crunch some numbers and see what words are trending in your industry. After you have an idea of what phrases your audience is looking for, weave some of them into your content strategy.
Don’t Let Your Site Be a Zombie — Keep Your Content Alive!
Outdated content can leave your website looking neglected. Keep your blogs and service pages fresh and regularly updated to avoid becoming one of the walking dead.
Start by conducting an audit of your existing blog posts. Pay particular attention to any articles that performed well and explore ways to refresh them. You’ll also need to make note of underperforming content so you can avoid making similar mistakes in the future. If a blog didn’t hit home with your audience, try to figure out why.
Scare Away Competitors With These Spooky SEO Hacks
Your competitors are always trying to claw their way back up the rankings and banish you to the back pages of search engines. You’ll need to leverage a few spooky SEO hacks to stay a step ahead of them.
Use schema markup to provide search engines with more info about your content. These pieces of data offer context that can assist with the ranking process.
Make sure your pages are optimized for voice search so you can connect with the growing segment of users who use Siri, Alexa, and other assistants. Keep an eye on your competitors’ keywords and see where you can outperform them.
Pumpkin Spice Up Your Meta Descriptions
Meta descriptions are small. That doesn’t mean you can ignore them. Retool your metadata to increase click-through rates and get more traffic to your site. A well-written description can position your site as inviting and relevant.
Keep your meta description around 160 characters to ensure that all of the copy is displayed in search results. Include your target keyword and use action-oriented language that entices users to click on the link.
Don’t Let Slow Load Times Suck the Life out of Your Traffic
People aren’t going to wait around all day for your site to load. Measure website speed to ensure you aren’t hurting your rankings with a clunky page. Search engines and users favor fast-loading sites, so make speed optimization a priority.
You’ll need to put on your technical hat to give your site a speed boost. Use browser caching to store files for returning visitors. Reduce the file size of HTML and JavaScript to avoid slowdowns. Don’t forget to compress your images to reduce loading times.
Don’t Ghost Your Local SEO
Local SEO represents a critical part of any strategy. If your business relies on local customers, you need to be targeting phrases relevant to the area you operate within. We suggest that you:
- Optimize your Google Business Profile
- Get customer reviews
- Use local keywords that target your service areas
While you want plenty of traffic, it’s important that users are actually in your service area. Local SEO helps increase your visibility among relevant consumers.
Carve Out a Niche With Structured Data
Structured data adds shape and clarity to your website for search engines. By using structured data, you can help algorithms understand your content better and earn better rankings.
Add schema markup to pages to help search engines display rich results. Use product schema for e-commerce sites to highlight reviews and prices. We also suggest marking up FAQ pages with structured data so that Google will use the content to provide quick answers in search results.
Some great tools can help you generate and add structured data to your site. The process can still be tedious, so don’t hesitate to bring in some outside support if you need technical expertise.
Light the Way With a Sitemap
A sitemap helps search engines crawl your website and index its various pages. Indexing is an important step in the ranking process and can mean the difference between lots of traffic and getting lost in the shuffle.
First off, make sure you have a sitemap and submit it to Google Search Console. Keep your sitemap updated to reflect any new pages you add. Ensure all important pages are included on the sitemap and linked internally to other content. If a page doesn’t contain any internal links and isn’t on your site map, it might as well be invisible.
Start Getting Scary Good Results
We know we just hit you with a bunch of great SEO tips, but you might not be sure where to focus your energy first. The good news is that you don’t have to go it alone.
Schedule a free audit with Dagmar Marketing, and let us help you elevate your game with the latest SEO tips and custom-tailored strategies. Contact us online or call us at 877-753-0050 to get started.
Madison Stevens
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