Google Search is evolving beyond “blue links.” With the introduction of AI Mode, now powered by Gemini 2.5, users now get AI-generated summaries and the ability to explore topics through interactive, multi-turn conversations.
What Is AI Mode?
AI Mode combines AI Overviews (quick, cited summaries) with a Conversational Mode that lets users ask follow-up questions, search with voice or images, and dive deeper into topics.
Key Features of AI Mode
- AI-Generated Summaries: Concise overviews based on reputable web sources.
- Conversational Follow-Ups: Multi-turn conversations that keep context.
- Multimodal Input: Search using text, voice, or images (via Google Lens).
- Linked Sources: Cited references in every answer.
- Enhanced Shopping Insights: Side-by-side product comparisons when relevant.
- Optional Personal Data Integration: Can pull context from Gmail, Calendar, and other Google services if the user opts in.
How Google’s Conversational AI Search Works
When we take a look behind the proverbial curtain, we can see that Google is constantly evolving its AI model. Let’s take a look at how the Conversational AI Search works.
Google uses Gemini 2.5, which is its most advanced AI model so far, along with its web index and ranking systems, to deliver results that do the following:
- Breaks Down Queries: Gemini 2.5 digests complex queries into smaller parts (Google calls this a “query fan-out”).
- Sources & Synthesizes: It reviews top results from across the web, then turns that information into clear and cited summaries in response to the user’s query.
- Maintains Context: Any follow-up questions are built on prior responses, which creates a personalized answer path.
- Providing Transparency: Each response includes clickable source links for verification.
- Optional Integrations: Supports optional integration with Gmail, Calendar, and more (user opt-in).
Where Is AI Mode Available?
As of June 2025, AI Mode is available to all U.S. users in the Google Search and Google app.
To try it:
- Search on Google.
- Switch to the AI Mode tab.
- Ask follow-up questions or try voice/image queries for richer results.
According to Google, AI Mode is currently only available in the United States and India. However, on July 28, 2025, AI Mode was introduced to the UK.
Why This Matters for Businesses
AI Mode changes how people discover information. Your visibility now depends on both:
- Ranking in traditional search
- Being summarized accurately in AI results
Prepare for AI-Powered Search with Dagmar Marketing
Google’s AI Mode is more than just a feature. It’s a shift in how people discover, evaluate, and act on information online. Instead of simply ranking in traditional search results, your content now needs to be summarized effectively by AI and positioned to appear in conversational answers.
At Dagmar Marketing, we help businesses adapt their content and SEO strategies for both traditional search and AI-driven discovery. That means:
- Creating content that AI can easily understand and summarize.
- Targeting questions and topics users are likely to explore conversationally.
- Ensuring your brand’s expertise is clear, credible, and verifiable.
Ready to prepare for the future of search?
Call 877-753-0050 or reach out to us online to see how AI-driven search optimization can elevate your visibility.
Google AI Mode FAQs
Q: Is AI Mode replacing Google’s regular search?
No. AI Mode is a separate tab that works alongside traditional search results.
Q: Does AI Mode work on mobile?
Yes. It’s available in the Google app and mobile browser version for U.S. users.
Q: Will AI Mode use my personal data?
Only if you opt in. With permission, it can pull context from Gmail, Calendar, and other Google services.
Q: How can my business appear in AI Overviews?
Focus on high-quality, well-structured content that clearly answers user questions and is supported by reputable sources.
Madison Stevens
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