Noindex Meta Tags vs. Robots.txt: Which Should You Use?

Noindex Meta Tags vs. Robots.txt: Which Should You Use?

Even those who’ve been in the SEO business for a while can get confused about whether to use noindex meta tags or robots.txt files to control how web pages are “seen” (and whether they should appear in search results) by search engines. We wrote in this post about some of the reasons to use robots.txt […]

Improve Your SEO Results With a Robots.txt File

Improve Your SEO Results With a Robots.txt File

Take control of how the pages on your site are (or aren’t) accessed by search engines by creating a robots.txt file. The goal is to block certain pages or parts of your site from search engine crawlers, which may seem counterintuitive — you want search engines to find your web pages, right? — but it’s […]

Spend Wisely on Content Writing

Spend Wisely on Content Writing

We’ve written about the cost of local SEO and national SEO, but what about the price of the content that drives nearly every aspect of online marketing? As with SEO, a better way to frame the question is from the perspective of the value of content writing. Can you afford inexpensive writers? Technology makes it possible for […]

How much should you pay for local SEO?

How much should you pay for local SEO?

The question “How much does local SEO cost” is perhaps better stated as “What’s the value of local SEO?” The key to gauging that value is understanding how it works, what benefits it delivers, and the effects that your choice of an SEO provider can have on costs and on results. The average local SEO […]

How much should you pay for national SEO?

How much should you pay for national SEO?

If you’re trying to determine a fair cost for SEO services or compare SEO providers, be prepared to do some research. Although SEO has become an integral part of most comprehensive marketing programs — and there is a well-established set of best-practice fundamentals — there are still a lot of variables influencing how much SEO […]