How much should you pay for national SEO?
If you’re trying to determine a fair cost for SEO services or compare SEO providers, be prepared to do some research. Although SEO has…
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Reach Your Most Valuable Customers: How To Use RLSAs For PPC
Remarketing Lists for Search Ads (RLSAs) are the best way to re-engage with previous website visitors who came in from your paid ads. Similar…
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Digital Marketing for Startups: Customizing Your Strategy
You’ve created a product or innovation that solves a commonly held problem and now you’re ready to tell the world about it – or…
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Getting Started With Content Strategy
No digital marketing plan is complete without a content strategy. Content is the currency of the web and marketing, and Google continues to increase…
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Choosing a Digital Marketing Agency? Watch for These Red Flags.
It can happen to the best of us: You enter into an agreement with a marketing agency, consultant or service provider even though you…
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How to Set The Right Marketing Goals
Hitting the road with no destination in mind is probably on a few bucket lists, but it’s not the kind of adventure on which…
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What to Ask Before Hiring a Digital Marketing Agency
Digital marketing is often a large investment, but with the right agency partner, the returns in terms of business growth can be significant. Finding…
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A Great Win for DAGMAR at the 2016 Landy Awards
We just got back from New York and brought home a very special honor: A Search Engine Land 2016 Landy Award for Best Local…
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Penguin Goes Real-time With 4.0 Update (At Last)
After years of speculation, and a two-year wait for an update of any kind, Google announced that Penguin, a penalty that Google assesses for…
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Google’s Mobile Ranking Signal Gets Stronger in May
The recent announcement on Google’s webmaster blog comes as no surprise: This month, Google rolled out an update that increases the power of mobile-friendliness…