Improve Your SEO Results With a Robots.txt File

Improve Your SEO Results With a Robots.txt File

Take control of how the pages on your site are (or aren’t) accessed by search engines by creating a robots.txt file. The goal is to block certain pages or parts of your site from search engine crawlers, which may seem counterintuitive — you want search engines to find your web pages, right? — but it’s […]

Spend Wisely on Content Writing

Spend Wisely on Content Writing

We’ve written about the cost of local SEO and national SEO, but what about the price of the content that drives nearly every aspect of online marketing? As with SEO, a better way to frame the question is from the perspective of the value of content writing. Can you afford inexpensive writers? Technology makes it possible for […]

How much should you pay for local SEO?

How much should you pay for local SEO?

The question “How much does local SEO cost” is perhaps better stated as “What’s the value of local SEO?” The key to gauging that value is understanding how it works, what benefits it delivers, and the effects that your choice of an SEO provider can have on costs and on results. The average local SEO […]

How much should you pay for national SEO?

How much should you pay for national SEO?

If you’re trying to determine a fair cost for SEO services or compare SEO providers, be prepared to do some research. Although SEO has become an integral part of most comprehensive marketing programs — and there is a well-established set of best-practice fundamentals — there are still a lot of variables influencing how much SEO […]

Getting Started With Content Strategy

Getting Started With Content Strategy

No digital marketing plan is complete without a content strategy. Content is the currency of the web and marketing, and Google continues to increase the influence of high-quality, relevant content on rankings in its search results. Developing a cohesive plan for your content — or just knowing where to start — may seem like a […]

How to Set The Right Marketing Goals

How to Set The Right Marketing Goals

Hitting the road with no destination in mind is probably on a few bucket lists, but it’s not the kind of adventure on which you’d want to take your company with your digital marketing. The most successful marketing is just the opposite of a map-free trip, and it’s built on research, analysis, accountability, and measurability. […]