How much should you pay for local SEO?
The question “How much does local SEO cost” is perhaps better stated as “What’s the value of local SEO?” The key to gauging that…
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How much should you pay for national SEO?
If you’re trying to determine a fair cost for SEO services or compare SEO providers, be prepared to do some research. Although SEO has…
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Reach Your Most Valuable Customers: How To Use RLSAs For PPC
Remarketing Lists for Search Ads (RLSAs) are the best way to re-engage with previous website visitors who came in from your paid ads. Similar…
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Digital Marketing for Startups: Customizing Your Strategy
You’ve created a product or innovation that solves a commonly held problem and now you’re ready to tell the world about it – or…
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Getting Started With Content Strategy
No digital marketing plan is complete without a content strategy. Content is the currency of the web and marketing, and Google continues to increase…
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Choosing a Digital Marketing Agency? Watch for These Red Flags.
It can happen to the best of us: You enter into an agreement with a marketing agency, consultant or service provider even though you…
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How to Set The Right Marketing Goals
Hitting the road with no destination in mind is probably on a few bucket lists, but it’s not the kind of adventure on which…
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What to Ask Before Hiring a Digital Marketing Agency
Digital marketing is often a large investment, but with the right agency partner, the returns in terms of business growth can be significant. Finding…
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A Great Win for DAGMAR at the 2016 Landy Awards
We just got back from New York and brought home a very special honor: A Search Engine Land 2016 Landy Award for Best Local…
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Penguin Goes Real-time With 4.0 Update (At Last)
After years of speculation, and a two-year wait for an update of any kind, Google announced that Penguin, a penalty that Google assesses for…