Remarketing Lists for Search Ads (RLSAs) are the best way to re-engage with previous website visitors who came in from your paid ads. Similar to display remarketing ads, the user is tracked with cookies and placed in your Audiences in your PPC account. But they differ from display remarketing in that they don’t just automatically […]
You’ve created a product or innovation that solves a commonly held problem and now you’re ready to tell the world about it – or at least the part of the world that can use your product. Digital marketing in general is ideal for this because you can scale it up and down as needed; because […]
No digital marketing plan is complete without a content strategy. Content is the currency of the web and marketing, and Google continues to increase the influence of high-quality, relevant content on rankings in its search results. Developing a cohesive plan for your content — or just knowing where to start — may seem like a […]
It can happen to the best of us: You enter into an agreement with a marketing agency, consultant or service provider even though you had a few misgivings on the way to sealing the deal. If it turns out that your early concerns were valid and things go south, you learn from your mistake and […]
Hitting the road with no destination in mind is probably on a few bucket lists, but it’s not the kind of adventure on which you’d want to take your company with your digital marketing. The most successful marketing is just the opposite of a map-free trip, and it’s built on research, analysis, accountability, and measurability. […]
Digital marketing is often a large investment, but with the right agency partner, the returns in terms of business growth can be significant. Finding that partner depends on an understanding of each agency candidate’s capabilities and approach, and how they differ from each other. To help find out as much as you can about a […]
We just got back from New York and brought home a very special honor: A Search Engine Land 2016 Landy Award for Best Local SEO Initiative. This was the second year for the international search marketing competition, and our second year as a finalist. We won for our work on behalf of Turner Pest Control, […]
After years of speculation, and a two-year wait for an update of any kind, Google announced that Penguin, a penalty that Google assesses for spammy links and that causes sites to drop in rankings, is now a permanent part of its core algorithm. It also now operates in real time, refreshing data much faster than […]
The recent announcement on Google’s webmaster blog comes as no surprise: This month, Google rolled out an update that increases the power of mobile-friendliness as a ranking signal. Since this rolled out gradually, we shouldn’t see a precipitous drop in rankings for sites that aren’t mobile-friendly. The relevant algorithm is a per-page signal, which means […]
One of the most important tools for anyone who operates a website is Google Analytics. It is a powerful, free tool available to all website owners. At times you may need to allow people access to your analytics account. This could be an employee who’s working on your website or a consultant you’ve hired for […]
