Penguin Goes Real-time With 4.0 Update (At Last)

Penguin Goes Real-time With 4.0 Update (At Last)

After years of speculation, and a two-year wait for an update of any kind, Google announced that Penguin, a penalty that Google assesses for spammy links and that causes sites to drop in rankings, is now a permanent part of its core algorithm. It also now operates in real time, refreshing data much faster than […]

Google’s Mobile Ranking Signal Gets Stronger in May

Google’s Mobile Ranking Signal Gets Stronger in May

The recent announcement on Google’s webmaster blog comes as no surprise: This month, Google rolled out an update that increases the power of mobile-friendliness as a ranking signal. Since this rolled out gradually, we shouldn’t see a precipitous drop in rankings for sites that aren’t mobile-friendly. The relevant algorithm is a per-page signal, which means […]

How to Grant Access to Google Analytics

How to Grant Access to Google Analytics

One of the most important tools for anyone who operates a website is Google Analytics. It is a powerful, free tool available to all website owners. At times you may need to allow people access to your analytics account. This could be an employee who’s working on your website or a consultant you’ve hired for […]

Google Analytics Setup Best Practices

Google Analytics Setup Best Practices

Whether you’re a business owner with a new website or a veteran webmaster, it always helps to understand the best practices for setting up your Google Analytics account. After all, you’ll be making real business decisions based on this data. It’s best to understand Google analytics setup best practices from the start. Multiple analytics views […]

Ten Fun and Creative Custom 404 Pages

Ten Fun and Creative Custom 404 Pages

A few weeks ago I blogged about the purpose of http error 404 and the importance of using a custom 404 page to direct your visitors and keep them on your site should they happen upon a broken page. Since then I have come across a number of sites that use custom 404 pages in […]

Conversions have tanked — or did your goal URLs change?

Conversions have tanked — or did your goal URLs change?

We’ve seen it time and again. A nicely redesigned, perhaps reorganized, website. Maybe a new platform. New user-friendly URLs. All is well — yet conversions have dropped to zero since the relaunch. Or have they? What’s going on? How destination goals work In Google Analytics, there are five goal-type options to track your site’s conversions […]

Google Home Services Ads and Concierge: What’s Up with That?

Google Home Services Ads and Concierge: What’s Up with That?

“Spotting the latest Google experiments” should probably become a timesheet category for digital marketers. Today’s task is checking out what’s been dubbed the “Google Home Services Concierge,” an enhancement to home services ads, a sponsored list of providers of home improvement and repair-related services. Whether this is one more way to take a shot at […]