How to Grant Access to Google Analytics
One of the most important tools for anyone who operates a website is Google Analytics. It is a powerful, free tool available to all…
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Google Analytics Setup Best Practices
Whether you’re a business owner with a new website or a veteran webmaster, it always helps to understand the best practices for setting up…
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Ten Fun and Creative Custom 404 Pages
A few weeks ago I blogged about the purpose of http error 404 and the importance of using a custom 404 page to direct…
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Conversions have tanked — or did your goal URLs change?
We’ve seen it time and again. A nicely redesigned, perhaps reorganized, website. Maybe a new platform. New user-friendly URLs. All is well — yet…
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Understanding Where Your Traffic is Coming From with UTM Tracking Codes
If you’re responsible for running a website or creating marketing campaigns, you want to know as much as you can about where your traffic…
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Google Home Services Ads and Concierge: What’s Up with That?
“Spotting the latest Google experiments” should probably become a timesheet category for digital marketers. Today’s task is checking out what’s been dubbed the “Google…
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Ultimate Guide to Blocking Referrer Spam and Ghost Referrals
If you’ve ever seen a big spike in traffic to your site only to find that your referral reports show it’s mostly from low-quality…
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Lost Bing and Yahoo traffic? A switch to HTTPS may be to blame.
When Google announced in 2014 that it would give ranking priority to sites offering HTTPS, more website owners started installing SSL certificates. In some…
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Http Error 404: It’s Not Always Bad!
As an SEO, I really dislike seeing http status 404 errors on a site, also known as 404 “page not found” errors. You know,…
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A few thoughts on Google’s change to four ads at the top of SERPs
There will always be only so much real estate on a Google search engine results page. What we see on that page, however, never…