Ultimate digital marketing blueprint for startups
If you’re a driving force behind a startup or have just started a new small business, you might feel overwhelmed by all of the…
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Conversion Optimization: What Boomerang Champions Can Teach Us
First of all, yes: There really are boomerang competitions and champions! In fact, a member of the DAGMAR Marketing team has met numerous premiere…
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Role of Risk in Boomerang Throwing and Conversion Optimization
Ten-time world champion boomerang thrower Chet Snouffer is not afraid to take risks in his athletic endeavors—in fact, he takes them often. Risk-taking has…
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What a Boomerang Expert Taught Us about Multivariate Testing
Barnaby Ruhe is a fan of freestyling during boomerang competitions and is credited with inventing the foot catch. To accomplish this, Barnaby needed to…
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Conversion Optimization Failure? Are You Sure? Here’s a Boomerang Analogy
In boomerang competitions, there are multiple events per competition, each with its own rules and with boomerangs tailored to the parameters of the event.…
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Importance of Laser-Targeted Unique Value Propositions
Bryan Clayton, CEO of GreenPal, provides a perfect example of the importance of the right business value proposition, one that gets potential customers to…
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How much should you pay for local SEO?
The question “How much does local SEO cost” is perhaps better stated as “What’s the value of local SEO?” The key to gauging that…
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How much should you pay for national SEO?
If you’re trying to determine a fair cost for SEO services or compare SEO providers, be prepared to do some research. Although SEO has…
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Digital Marketing for Startups: Customizing Your Strategy
You’ve created a product or innovation that solves a commonly held problem and now you’re ready to tell the world about it – or…
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Getting Started With Content Strategy
No digital marketing plan is complete without a content strategy. Content is the currency of the web and marketing, and Google continues to increase…