Looking for advice on where to spend your 2019 online marketing budget and be prepared for what’s coming next? I’ve got you covered with my best SEO predictions for 2019. Here’s what’s coming into focus: Content, especially long content, will be even more important Google’s Quality Ratings Guidelines should be part of your SEO toolkit […]
The basic premise of search engine optimization (SEO) is simple: Maximize your law firm’s visibility online by taking advantage of proven techniques to rise higher in search results. These techniques range from creating content that positions you as an expert, to technical tasks such as ensuring your website’s structure and code is correctly optimized. While […]
You work hard in your business, and you also work hard to market your business online. So, it can be pretty frustrating when, despite your best efforts, it’s your competitor that ranks well locally. It’s your competitor that appears in Google’s coveted three-pack. When that happens, it’s hard not to bang your head against the […]
When creating this list, we knew that some of the blogs would be obvious to include, while others would be less intuitive of a choice. And, that’s okay. Every list to some degree is subjective and perhaps nowhere is that more obvious in our post than when deciding the order in which to list the […]
Yes, the concept of customer engagement marketing is much bigger than just getting Google reviews from customers. But, even when you limit yourself to digital marketing only, Google reviews can arguably get you the biggest bang for your buck out of all the customer engagement strategies. Here’s why. “Getting reviews on your Google My Business […]
First, the who: here’s who announced it and whom it will affect. On January 17, 2018, on Google’s Webmaster Central Blog, the internet giant announced that page speed will soon be an official ranking factor in mobile searches. What does this mean for your site? Well, page speed has been a ranking factor for desktop […]
In April 2016, study was published after the authors studied one million Google search results. As part of their findings, they wrote the following (bolding theirs): “we found that longer content tends to rank higher in Google’s search results. The average Google first page result contains 1,890 words.” They also analyzed 10,000 of the URLs […]
Clients come to us to help them get better returns on their digital marketing investments. More than once, we’ve done our best work for clients who already recognized that PPC and SEO could shift their businesses into high gear with the right partner. Turner Pest Controls’ Director of Marketing Stacy McKinney is just one example […]
“The AMP Project is an open-source initiative aiming to make the web better for all. The project enables the creation of websites and ads that are consistently fast, beautiful and high-performing across devices and distribution platforms.” (AMPProject.org) To simplify that statement, the AMP Project is Google’s way of facilitating the creation of really fast-loading mobile […]
If you’re a driving force behind a startup or have just started a new small business, you might feel overwhelmed by all of the digital marketing options available and find yourself bouncing from one to another. If so, know that’s perfectly normal. While no two small businesses will have—or should have— the exact same digital […]
