Whispers of AI domination have businesses and the workforce in a frenzy. As our digital environment becomes saturated with useful artificial intelligence tools (AI), the idea that this technology could replace individuals who work in a variety of industries in the future has become a hot topic of discussion.
Goldman Sachs predicts that soon, 300 million full-time jobs will be impacted by the rise of artificial intelligence. With so many tasks being automated by AI technology, it may seem like the everyday human is losing in the war against machines. However, every cloud has a silver lining, and here’s yours: here are six things AI still can’t do in the workplace (that humans can).
AI Can’t Appeal to Emotion
Beneath the cold, digital exterior of AI lies a hollow and empty space where a heart would be, if it were only human. Yes, artificial intelligence is fast and efficient, but in comparison to a person, its ability to appeal to emotion falls flat. The power of emotional appeal can influence even the most hesitant consumer. With this in mind, when it comes to persuasive copy, would you leave it up to AI alone to develop winning content that can make or break your results? Appealing to your audience’s emotions is one of three major ways to captivate your audience.
Below are the essential components all great content should entail:
- Ethos focuses on appealing to your audience’s character and ethics.
- Logos focuses on appealing to your audience’s logical and rational side.
- Pathos focuses on appealing to your audience’s emotions to evoke a response.
According to this study, content that appeals to emotion can increase recognition memory. This is a superpower that can keep your business memorable and top of mind to prospects, and it’s also what distinguishes a human’s work from work received by an AI bot. With only a few seconds to captivate your audience’s attention and keep it, filling a webpage with repurposed content that is missing a warm, human element simply won’t do.
It’s one thing to predict your audience’s emotions, but it’s another to truly know and study them so you can build meaningful relationships that nurture conversions and loyalty in exchange.
AI Can’t Leverage Subject Matter Expertise
AI can’t be great at everything. While it does exceptionally well at providing prompt responses, the need for speed can not replace the effectiveness of valuable information. Until AI technology can also leverage subject matter expertise, this technology alone should not replace your valuable subject matter expert (SME).
A subject matter expert is an individual who has extensive knowledge of a particular topic or field. Before artificial intelligence, it would be second nature to utilize the wealth of knowledge an in-house subject matter expert could offer. From leading training programs to workshops, these valuable touch points are how SMEs can effectively share their knowledge and spread it throughout the company.
While an SME can always find ways to leverage AI technology, it currently isn’t possible for it to happen the other way around. Although it is possible to feed AI technology with the best resources for better execution, innovative technology alone isn’t substantial enough to replace the essential expertise an SME can contribute.
AI Can’t Operate On Its Own
No matter what tasks can be automated by artificial intelligence, they will still require a human touch. In other words, tasks completed by AI are generally initiated by a prompt inserted by a person. Yes, AI consists of remarkable technology that has been a complete game-changer for businesses around the world, but it’s hardly a self-starter, and it does not have the ability to begin tasks on its own.
That doesn’t stop humans from being intimidated by the idea that AI may completely take over the workforce.
According to a report from Rutgers University Heldrich Center for Workforce Development, 71% of employees have reported being very concerned about AI’s potential impact on the job market.
One noticeable observation that can be made based on the information in the report is there may be a correlation between an employee’s income and their level of concern.
Respondents who made less than $50,000 per year were over two times more likely to be very concerned about AI than those who made over $100,000 per year.
AI Can Be Overworked, Too
Everyone has a bad day, and back in February of 2024, AI had its moment. At the height of our artificial intelligence takeover, the world witnessed ChatGPT experiencing a meltdown. In response to many user prompts, the platform spewed out a series of incoherent, gibberish answers in English and Spanglish. If a human were to behave in this bizarre manner, we’d recommend they seek professional help. But where do we send AI to be fixed? For those moments when AI can’t reprogram itself, it requires the brainpower of a human to be restored and nurtured back to health.
AI Can’t Create Original Content
Here’s how the AI algorithm works: Once a user inserts a query into AI software, a combination of natural language processing (NLP) and the AI algorithm work together to produce a response based on a series of relevant data that is reviewed and analyzed. One of the most essential takeaways on how AI operates is it relies on existing, previously published data. In other words, AI needs humans to continue to churn out unique content on new concepts, to sustain its functionality, and it is not capable of independently producing original concepts, thought leadership articles, or any form of content that falls into this category.
AI and Search Engines
Since AI doesn’t have the ability to produce original thoughts and ideas, you’re probably wondering how well AI-generated content will perform in search engines, especially on Google Search. With the rise of AI, Google has put several initiatives in place to reduce low-quality spammy content and prioritize authentic, relevant content for its users. With its March 2024 core update, the search engine leader announced in a blog post that its enhanced algorithm will collectively reduce unoriginal content in search results by 40%.
AI Can’t Use or Comprehend Common Colloquialisms and Phrases
From AOL to LOL, communication using colloquialisms and abbreviated terms has almost become like second nature to many of us. Unfortunately, phrases like these can be complicated for some artificial intelligence tools to comprehend. As researchers work to expand their datasets so advanced NLP models can grasp more informal everyday language, there is still a void that must be filled before we can confidently declare AI technology as a viable replacement for the human mind.
AI Can’t Perform Multiple Tasks at Once
AI is swift and resourceful. However, it is not a multitasker. While some AI tools are designed to automate or complete the same task repeatedly, most are designed to handle one task at a time. Fortunately for humans, this is where we shine. In addition to physical tasks, humans can take on a series of digital tasks at once.
Even though AI technology isn’t designed to handle an amalgam of assignments simultaneously, its task automation capabilities can be helpful for humans who are managing several tasks and seeking ways to work smarter.
Humans + AI Bots = Stronger Together
If you’ve ever heard the phrase, “I’m only human,” you know that people can be flawed. But so can AI. It isn’t some magic bullet that can completely replace human labor overnight. In fact, if we combine tasks performed by people and AI together, it can help produce effective solutions for all of us in the future
Caressa Losier
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