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Case Study

How Simona V. Pautler M.D., F.A.C.S. Boosted Organic Traffic 40% in 6 Months

Overview

Dr. Simona V. Pautler, a renowned plastic surgeon in the Pittsburgh area, recognized the need for a website redesign to expand her clinic’s online presence and improve local rankings. As her practice offers a wide range of cosmetic procedures, it was crucial to create a user-friendly site that reflected her expertise and approach while attracting potential patients.

Results

38.4%

Increase in Organic Sessions

67.8%

Increase in New Users

79.72%

Increase in Non-Branded Impressions

70.84%

Increase in Non-Branded Clicks

454.05%

Increase in Click Through Rate (CTR)

Organic Results: last 6 months vs previous 6 months

pautler plastic surgery seo new organic users

Organic Users

pautler plastic surgery seo new organic users

Target Demographics

Women

in the mid-20 to 60 range

Geography

Pittsburgh and surrounding areas

Our Approach

Our comprehensive SEO strategy aimed to grow the client’s website traffic and optimize local keyword rankings by addressing several critical areas:

Developing content targeting high-value keywords to drive organic growth and engage visitors.

Optimizing web pages, ensuring each is designed to rank effectively in search engines.

Optimizing website architecture to improve navigation and the user experience, making it easier for search engines to crawl and index pages.

Adding structured data markup to improve search engine understanding of the site’s content, leading to targeted search results and better visibility.

Adding internal links to boost page authority and ensure link equity throughout the site to rank better for targeted keywords and drive site traffic.

Correcting technical errors affecting site performance to improve rankings and the user experience.

Enhancing the client’s Google Business Profile to increase local visibility and attract more local searches.

Milestones in first 6 months:

457.17%

Ranking keywords in the top 3 search results

481

Non-branded clicks

9.27%

Organic pageviews

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DAGMAR Marketing
25 N. Market St., Suite 500
Jacksonville, FL 32202

(904) 270-9778


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© DAGMAR Marketing 2025
25 N. Market Street Suite 500 Jacksonville, Florida 32202
  • Services
    • Search Engine Optimization
    • Pay Per Click Management
    • Local SEO
    • Content Development & Marketing
    • Inbound Marketing
    • Website Design
    • Social Media Advertising
  • Industries
    • Plastic Surgeons
    • Law Firms
    • Pest Control
    • Auto Repair Shops
    • HVAC
    • Dental Practices
    • Healthcare
    • All Industries
  • About
    • Meet The Team
  • Our Results
  • Blog
  • Guides
    • Law Firm SEO Guide
    • Plastic Surgery SEO Guide
    • Pest Control SEO Guide
  • Contact