Attorneys are assertive individuals with an impeccable understanding of the law and a burning desire to be at the top. These qualities have a significant amount of value in almost every aspect of life, except in Google search engines. That’s where lawyer SEO comes in. It enables search engines to identify and prioritize the best law firms based on how well their website adheres to Google’s ranking factors, which now includes Core Web Vitals.
Learn how exceptional law firm website design, Core Web Vitals, and some of the best SEO services for lawyers money can buy all work in tandem to improve the user experience on your website.
Why is the User Experience Important?
- 75 percent of users form an opinion about a website based on its aesthetics
- 74 percent of users are likely to return to a website if it is optimized for mobile
- 52 percent of users say that a bad mobile experience will make them lose faith in the company
What are Core Web Vitals?
Core Web Vitals (CWV) are specific metrics that can signal to Google how a website is performing. These components specifically relate to the user experience. This data comes directly from the Chrome User Experience Report (CrUX), which collects this data from Chrome users that have opted-in.
Now that Google’s algorithm considers this to be a major ranking factor, it’s critical for law firm SEO strategies to not only include Core Web Vitals, but also become very familiar with how each factor will be measured.
Core Web Vitals are made up of three specific metrics – Large Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). Learn more about how these factors are scored below.
Largest Contentful Paint
Measures the loading time of a law firm’s webpage and other components such as images.
An LCP occurring within the first 2.5 seconds is a sign of a good user experience.
First Input Delay
Measure the amount of time it takes for a website user to interact with a law firm’s webpage.
An FID of less than 100 milliseconds from your website typically a sign of a good user experience.
Cumulative Layout Shift
Measures the visual stability and intuitiveness of your law firm’s website design.
A CLS score of less than 0.1 from your website is typically a sign of a good user experience.
How Do Core Web Vitals Impact Lawyer SEO?
To put it simply, the traditional and best SEO for law firms practices are no longer enough to sustain your law firm’s discoverability in search engines. With Core Web Vitals, SEO services for lawyers can now also measure the user experience of a law firm’s website.
Yes, common legal SEO techniques such as backlink strategies, keyword research, and content optimization still have a small impact on your score.
However, now there are other components such as page loading time, law firm website design, and interaction that better measure the user experience and will also require priority in your legal SEO strategy.
Incorporate Core Web Vitals Into Your Law Firm’s Strategy
Search engine optimization for lawyers can be challenging. But with the right tools, use of the best techniques, stellar attorney SEO, and a killer law firm website design, SEO for solicitors can be a simple and rather rewarding experience for your law firm.
When it comes to attorney SEO services, understanding the industry and the unique needs of a law firm is key. At Dagmar Marketing, every service is customized and we have countless years of experience working with some of the leading law firms in the country.
With no long-term contracts and 100 percent transparency, we make SEO and Core Web Vitals for attorneys a smooth and frictionless experience.
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