Expand your practice or company with expert healthcare PPC.
Get pay-per-click management services with no long-term contract.
Is healthcare PPC right for you?
Partner with an experienced PPC company you can trust.
Here's just some of the advantages of working with us.
Month-to-month contracts.
No annual agreements that lock you in.
Accountability matters when it comes to investing in digital marketing. That's just one reason we've never asked our clients to sign long-term contracts. Contracting with you on a monthly basis means you always get our best work on your behalf.
Pay-per-click services can be complicated, so it's critical that you know just where your budget is going. We provide clear but detailed reports every month, and we're always available to answer your questions.
Transparency.
What did we do with your money? We'll show you every month.
The goals that count.
Paid search only pays off when the focus is on the right leads.
Off-the-shelf PPC services don't always zero in on the prospects most likely to engage with your healthcare organization. Our customized pay-per-click campaigns are carefully targeted to ensure the clicks you pay for come from the most qualified leads.
The most important elements of your healthcare PPC ad campaigns.
Research
All our healthcare marketing campaigns start with extensive research. In order to understand what your competitors are doing and how they strategize, we research their campaigns to find trends, patterns, and how to best achieve positive outcomes.
In addition to competitive strategy, we also research to determine an appropriate budget to allocate for your campaigns. Spending too little will result in low impressions, clicks, and conversions. On the other hand, excessive spending may be wasteful.
Strategy & Planning
It’s important to create a healthcare PPC campaign strategy that fits your budget and business goals. Avoid the cookie-cutter strategies that are quickly implemented and misaligned with your specific business needs.
If your campaign is well planned and thought out, then we will be able to pinpoint the best times to reach your target audience and deliver content that is relevant to them. This means optimum audience engagement and better conversions.
Campaign Construction
Knowing your audience is a major element in creating a successful healthcare PPC campaign. Including relevant keywords and gearing the verbiage to them will help keep your consumers engaged with your content. Content should be consistently used across all ad messaging, landing pages, and channels.
In addition to knowing which terms to include in your consumer-focused content, it’s also important to know which terms to exclude. At DAGMAR, we research both relevant and irrelevant terms to maximize the best return on your investment. This is an important practice that is commonly overlooked during many healthcare PPC campaigns.
Tracking
We apply tracking scripts and tags to record conversions for each platform to measure the overall performance of your entire healthcare PPC campaign.
Cost per lead (CPL) or the cost per acquisition (CPA) are two key metrics to track in any campaign. Collecting this data will show us how your budget is being used but also ensures that the campaign is putting you one step closer to achieving your healthcare marketing goals.
Ongoing Optimization
Ongoing monitoring and adjusting on the fly is crucial for a successful healthcare PPC campaign. We constantly observe your campaign to make sure clicks turn into conversions. If we aren’t seeing sufficient results, then we optimize and adjust the ads and messaging until we see desired results.
Analysis & Reporting
It’s one thing to know which data to collect to help your campaign, it’s another thing to know what to do with that data. We pull the data that reflects your campaign’s strengths and weaknesses and deliver that to you in clear, easy-to-understand reporting. We also include our recommendations in order to see the best results.
We deliver reports on a monthly basis, which include click-through and conversion rates, leads generated, competitor analysis, and any additional insights related to the performance of your campaigns.
With DAGMAR, you’ll always know how your Google Ads campaigns are performing and where every penny of your budget goes.
How much should you budget for healthcare PPC?
Every pay-per-click campaign we create for our clients is customized, so there's no off-the-shelf price. We invite you to get in touch to discuss your specific paid search needs and how much your campaigns might cost. Meanwhile, here are a few variables that will go into determining your PPC costs:
- How much you are willing to spend each day on each ad
- Your campaign goals and your bid strategy.
- How much your competitors will pay for the same keywords you want to target
- How relevant your PPC ads are to the audience you're targeting
We Know Our Stuff and Others Agree.
A PPC Success Story:
The HCI Group provides healthcare IT consulting and resources for electronic health record implementation in the U.S., U.K. and Middle East. When one sale can be worth millions, the pressure is high to get every ounce of performance from the marketing and PPC campaigns. Our plan led to fast closure on a deal that had been in the works for a year.rnrnWe subsequently cultivated three additional healthcare systems that contracted with HCI through website leads.
Let's Start Writing Your Success Story
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