Expand your practice or company with expert healthcare PPC.
Get pay-per-click management services with no long-term contract.
Is healthcare PPC right for you?
Partner with an experienced PPC company you can trust.
Here's just some of the advantages of working with us.
Month-to-month contracts.
No annual agreements that lock you in.
Accountability matters when it comes to investing in digital marketing. That's just one reason we've never asked our clients to sign long-term contracts. Contracting with you on a monthly basis means you always get our best work on your behalf.
Pay-per-click services can be complicated, so it's critical that you know just where your budget is going. We provide clear but detailed reports every month, and we're always available to answer your questions.
Transparency.
What did we do with your money? We'll show you every month.
The goals that count.
Paid search only pays off when the focus is on the right leads.
Off-the-shelf PPC services don't always zero in on the prospects most likely to engage with your healthcare organization. Our customized pay-per-click campaigns are carefully targeted to ensure the clicks you pay for come from the most qualified leads.
The most important elements of your healthcare PPC ad campaigns.
Research
All our healthcare marketing campaigns start with extensive research. In order to understand what your competitors are doing and how they strategize, we research their campaigns to find trends, patterns, and how to best achieve positive outcomes.
In addition to competitive strategy, we also research to determine an appropriate budget to allocate for your campaigns. Spending too little will result in low impressions, clicks, and conversions. On the other hand, excessive spending may be wasteful.
Strategy & Planning
It’s important to create a healthcare PPC campaign strategy that fits your budget and business goals. Avoid the cookie-cutter strategies that are quickly implemented and misaligned with your specific business needs.
If your campaign is well planned and thought out, then we will be able to pinpoint the best times to reach your target audience and deliver content that is relevant to them. This means optimum audience engagement and better conversions.
Campaign Construction
Knowing your audience is a major element in creating a successful healthcare PPC campaign. Including relevant keywords and gearing the verbiage to them will help keep your consumers engaged with your content. Content should be consistently used across all ad messaging, landing pages, and channels.
In addition to knowing which terms to include in your consumer-focused content, it’s also important to know which terms to exclude. At DAGMAR, we research both relevant and irrelevant terms to maximize the best return on your investment. This is an important practice that is commonly overlooked during many healthcare PPC campaigns.
Tracking
We apply tracking scripts and tags to record conversions for each platform to measure the overall performance of your entire healthcare PPC campaign.
Cost per lead (CPL) or the cost per acquisition (CPA) are two key metrics to track in any campaign. Collecting this data will show us how your budget is being used but also ensures that the campaign is putting you one step closer to achieving your healthcare marketing goals.
Ongoing Optimization
Ongoing monitoring and adjusting on the fly is crucial for a successful healthcare PPC campaign. We constantly observe your campaign to make sure clicks turn into conversions. If we aren’t seeing sufficient results, then we optimize and adjust the ads and messaging until we see desired results.
Analysis & Reporting
It’s one thing to know which data to collect to help your campaign, it’s another thing to know what to do with that data. We pull the data that reflects your campaign’s strengths and weaknesses and deliver that to you in clear, easy-to-understand reporting. We also include our recommendations in order to see the best results.
We deliver reports on a monthly basis, which include click-through and conversion rates, leads generated, competitor analysis, and any additional insights related to the performance of your campaigns.
With DAGMAR, you’ll always know how your Google Ads campaigns are performing and where every penny of your budget goes.
How much should you budget for healthcare PPC?
Every pay-per-click campaign we create for our clients is customized, so there's no off-the-shelf price. We invite you to get in touch to discuss your specific paid search needs and how much your campaigns might cost. Meanwhile, here are a few variables that will go into determining your PPC costs:
- How much you are willing to spend each day on each ad
- Your campaign goals and your bid strategy.
- How much your competitors will pay for the same keywords you want to target
- How relevant your PPC ads are to the audience you're targeting
We Know Our Stuff and Others Agree.
A PPC Success Story:
The HCI Group provides healthcare IT consulting and resources for electronic health record implementation in the U.S., U.K. and Middle East. When one sale can be worth millions, the pressure is high to get every ounce of performance from the marketing and PPC campaigns. Our plan led to fast closure on a deal that had been in the works for a year.rnrnWe subsequently cultivated three additional healthcare systems that contracted with HCI through website leads.
Let's Start Writing Your Success Story
Get in Touch With Us!
Healthcare PPC FAQs
Want to know more? Download our free eBook
on how to choose a digital marketing agency.
Companies We've Worked With
Recent Posts
Google Limits Visibility in their Search Terms Reporting Citing Privacy: Everything You Need To Know
Back in September 2020, Google Ads changed their search queries so that searches without a “significant” amount of data will no longer show in search query reports. This ultimately reduced visibility in Google Ad campaigns and caused concern amongst agencies & advertisers who rely on the reports to optimize their campaigns performance. Unfortunately, the announcement […]
Understanding Google’s Updates to Modified Broad Match
Since 2014, Google has been adjusting how it interprets user queries. It allowed for variants and misspellings, omitted the need for prepositions, and can now even recognize similarities between a variety of terms. Now, in February 2021, Google is changing again. Before diving into the most recent change, let’s touch on some important terms as […]
5 Tips: How to Create the Best Lawyer PPC Landing Pages
When you’re investing in pay-per-click (PPC) campaigns for your law firm, keep in mind that your landing pages have a critical role in improving your ROI and converting more visitors to qualified leads. Lawyers who link their paid ads to the home page or practice area pages on their websites are missing one of their […]
How to Land New Law Firm Clients with Retargeting
Use Retargeting to Generate New Legal Client Leads Visitors come to your law firm’s website because they have some type of need. They may be looking for your phone number, seeking more information about your firm as part of their research for themselves or a family member, or ready to hire an attorney to help […]
PPC Management Software for Law Firms
A quick Google search for any type of attorney will return several paid ads. Most law firms are in very competitive markets, and pay-per-click (PPC) advertising can be an effective way to ensure your firm is more easily seen online. But, PPC management can be a daunting task if you’re new to PPC. This guide […]
Your 9-Point Pest Control PPC Checklist
If you’ve noticed that your PPC campaign performance is dropping or it just hasn’t met your lead-generation needs, I’ll show you where to find improvement opportunities in your campaigns.
The ‘3 R’s of PPC’ — AKA The Last PPC Audit Guide You’ll Ever Need
Do you look at paid search and see nothing but a massive collection of settings and control options? Unless it’s your job to understand PPC, that’s certainly what it looks like at a glance. There’s a key, however, to unlocking much of the mystery, and it’s as simple as using a concept we call Reach, […]
Google Premier Partner Pay Per Click Case Study – DAGMAR Marketing
Clients come to us to help them get better returns on their digital marketing investments. More than once, we’ve done our best work for clients who already recognized that PPC and SEO could shift their businesses into high gear with the right partner. Turner Pest Controls’ Director of Marketing Stacy McKinney is just one example […]
Importance of Laser-Targeted Unique Value Propositions
Bryan Clayton, CEO of GreenPal, provides a perfect example of the importance of the right business value proposition, one that gets potential customers to say yes. GreenPal is an app that helps people get five lawn care bids from local professionals. Bids are free and arrive quickly; people can also pay for their lawn care […]
Reach Your Most Valuable Customers: How To Use RLSAs For PPC
Remarketing Lists for Search Ads (RLSAs) are the best way to re-engage with previous website visitors who came in from your paid ads. Similar to display remarketing ads, the user is tracked with cookies and placed in your Audiences in your PPC account. But they differ from display remarketing in that they don’t just automatically […]
A few thoughts on Google’s change to four ads at the top of SERPs
There will always be only so much real estate on a Google search engine results page. What we see on that page, however, never stays the same. And while Google is pretty much constantly rearranging, subtracting and adding elements to its SERPs, some changes have a bigger impact on our work and our clients than […]
Style changes to Google Ads are in the works
I’ve recently noticed a format change in the appearance of Google Ads on search results pages. Depending on which browser or platform I’ve been on at the time, the display of this new format has been hit or miss. The current ad format is subtle, less intrusive, passive and nearly indiscernible to the user’s eye. […]
