Grow your practice faster with plastic surgery PPC.
No long-term annual contracts. Just plastic surgery lead generation strategies that deliver.
Is PPC right for your plastic surgery practice?
Plastic surgery PPC services tailored to your practice.
Here’s just some of what you get when we work with you.
We keep earning your business every month.
Lengthy contracts that lock you in for a year or more are great for your PPC provider, but not for you. We work on a month-to-month basis, which means we’re better stewards of your budget and we’re committed to getting great results for you.
Pay-per-click advertising gives us a lot of dials and levers to fine-tune your campaigns, so it’s easy for some agencies to hide behind all of the moving parts. At Dagmar, we not only provide monthly reports, we also make sure they’re in clear language that helps you understand where every penny went.
Where did your budget go? We’re glad you asked.
A focus on the right numbers.
You need more than website traffic to succeed online.
The number of visitors who come to your website still matters, but not all of them are on the buyer’s journey to setting an appointment. We keep our eyes on how well your digital marketing is converting your best prospects to new patients.
This is how we can get great results for your plastic surgery practice.
In the research stage of marketing for plastic surgery, we uncover intel about the current playing field and leverage what we discover about your competitors’ Google Ads campaigns. We determine costs of relevant keywords and establish campaign baselines, focusing on what will provide the greatest impact for dollars used. When too little is spent on plastic surgery ads, impression shares, clicks, and conversions will be too low. Overspending? That wastes your money. So, to maximize your campaign, we will use all available data to position you to successfully compete.
Strategy & Planning
We’ll work with your practice to clarify your plastic surgery PPC goals, using a data-driven approach. Goals could include to boost conversions or to cut your acquisition costs in half—and, no matter what your objectives are, we’ll collaborate with you to appropriately research target markets and develop the best plan to accomplish your goals. Elements of the plan will include the selection of key platforms and methods for measuring PPC campaign performance. Besides making high-level decisions, we’ll also get granular, from choosing the best times of day to advertise to focusing on the devices preferred by your prospects, and much more.
Key components of paid search campaigns include the use of relevant keywords and compelling, carefully crafted messaging. We select keywords carefully and create messaging that dovetails with those keywords, thereby strategically carrying prospects through funneled interactions. This process begins when the initial search term is used and continues through to the appropriate landing page. We’ll carefully align the promotion of your plastic surgery services with selected search queries, organized for maximum impact—and we’ll show you the ad messaging and landing pages for your approval before we move forward.
This stage is a crucial part of your plastic surgery PPC campaigns, one often misunderstood (and/or poorly implemented!). We carefully collect conversion data to accurately determine costs, whether per lead or per acquisition. To ensure laser accuracy during the tracking stage, we’ll talk to your marketing and/or SEO team about shared conversion goal options. Then, we’ll attribute them properly in Google Analytics or Google Ads. For each platform component used, we’ll apply correct tracking scripts or use tags for precisely recorded conversions. That way, we’ll close conversion loops, which allows us to provide you with the accurate data needed to make informed decisions.
Some PPC service providers set up campaigns, and then go on to something else. Their approach? Set it up and forget about it. That’s not what we do at DAGMAR. From the moment we launch your plastic surgery PPC campaign, we remain focused on clicks that convert and blocking those that don’t. Our approach is client-centric throughout, including when we accumulate meaningful and useful data to effectively manage campaign optimization now and in the long run. It can take several weeks to have access to enough data to fine-tune your campaigns, depending upon your search volume and budget. To maximize campaign effectiveness, we also monitor outside influences, from events that can affect the plastic surgery industry specifically to those with broader financial implications.
Analysis & Reporting
You can count on regular insights into how your PPC campaigns are performing through DAGMAR’s clear and easy to understand paid search reports. In fact, you’ll know down to the last penny of your budget as we present the metrics that are most important to you. As part of your practice’s marketing for plastic surgery services, we’ll also regularly talk to you about your results: from click-through rates to conversion numbers and rates, and from your plastic surgery lead generation results to other performance details. To provide context, we’ll share information about competitors’ activities alongside insights gleaned about your own campaign.
How much should you spend on PPC for your practice?
The success of your plastic surgery pay-per-click advertising depends in part on the budget you have for PPC management and the ads themselves. Because your campaigns will be unique, there isn’t a single ballpark estimate of costs that would be accurate. We’re happy to discuss PPC costs with you, so please contact us for a free consultation. Meanwhile, here are just some of the factors that affect a PPC budget:
- How much you can spend on each of your ads per day
- Your bid strategy and your goals.
- How much competing plastic surgeons will pay for the keywords you also need to target
- How relevant your ads are to your target audience.
We Know Our Stuff and Others Agree.
A PPC Success Story:
The HCI Group provides healthcare IT consulting and resources for electronic health record implementation in the U.S., U.K. and Middle East. When one sale can be worth millions, the pressure is high to get every ounce of performance from the marketing and PPC campaigns. Our plan led to fast closure on a deal that had been in the works for a year.
We subsequently cultivated three additional healthcare systems that contracted with HCI through website leads.
Our AdWords position and our leads are up over 200% from last year! I would recommend DAGMAR to any business owner that is serious about increasing their online presence and sales!Stacy M., from Google
Our business is growing, and I attribute that growth to the help and work that DAGMAR Marketing did for us.Owner, Church Service, from Clutch
DAGMAR’s work has improved our business significantly.Pest Control Company, Director of Marketing, from Clutch
DAGMAR helps my company be found by people who are looking for my services. Thanks to Chris and the team for making my phones ring!Jerry H., from Google
Questions to Ask a Plastic Surgery PPC Agency
Plastic Surgery Pay Per Click Management FAQs
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