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DAGMAR

DAGMAR

877-753-0050

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Plastic Surgeon Pay Per Click Management

Grow your practice faster with plastic surgery PPC.

No long-term annual contracts. Just plastic surgery lead generation strategies that deliver.

Is PPC right for your plastic surgery practice or medical spa?

Get in touch for a strategy consultation.

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Plastic surgery PPC services tailored to your practice.

Here’s just some of what you get when we work with you.

Month-to-month contracts.

We keep earning your business every month.

Lengthy contracts that lock you in for a year or more are great for your PPC provider, but not for you. We work on a month-to-month basis, which means we’re better stewards of your budget and we’re committed to getting great results for you.

Pay-per-click advertising gives us a lot of dials and levers to fine-tune your campaigns, so it’s easy for some agencies to hide behind all of the moving parts. At Dagmar, we not only provide monthly reports, we also make sure they’re in clear language that helps you understand where every penny went.

Complete transparency.

Where did your budget go? We’re glad you asked.

A focus on the right numbers.

You need more than website traffic to succeed online.

The number of visitors who come to your website still matters, but not all of them are on the buyer’s journey to setting an appointment. We keep our eyes on how well your digital marketing is converting your best prospects to new patients.

This is how we get great results for your plastic surgery practice or medical spa.

Research

Strategy & Planning

Campaign Construction

Tracking

Ongoing Optimization

Analysis & Reporting

Research

In the research stage of marketing for plastic surgery, we uncover intel about the current playing field and leverage what we discover about your competitors’ Google Ads campaigns. We determine costs of relevant keywords and establish campaign baselines, focusing on what will provide the greatest impact for dollars used. When too little is spent on plastic surgery ads, impression shares, clicks, and conversions will be too low. Overspending? That wastes your money. So, to maximize your campaign, we will use all available data to position you to successfully compete.

Strategy & Planning

We’ll work with your practice to clarify your plastic surgery PPC goals, using a data-driven approach. Goals could include to boost conversions or to cut your acquisition costs in half—and, no matter what your objectives are, we’ll collaborate with you to appropriately research target markets and develop the best plan to accomplish your goals. Elements of the plan will include the selection of key platforms and methods for measuring PPC campaign performance. Besides making high-level decisions, we’ll also get granular, from choosing the best times of day to advertise to focusing on the devices preferred by your prospects, and much more.

Campaign Construction

Key components of paid search campaigns include the use of relevant keywords and compelling, carefully crafted messaging. We select keywords carefully and create messaging that dovetails with those keywords, thereby strategically carrying prospects through funneled interactions. This process begins when the initial search term is used and continues through to the appropriate landing page. We’ll carefully align the promotion of your plastic surgery services with selected search queries, organized for maximum impact—and we’ll show you the ad messaging and landing pages for your approval before we move forward.

Tracking

This stage is a crucial part of your plastic surgery PPC campaigns, one often misunderstood (and/or poorly implemented!). We carefully collect conversion data to accurately determine costs, whether per lead or per acquisition. To ensure laser accuracy during the tracking stage, we’ll talk to your marketing and/or SEO team about shared conversion goal options. Then, we’ll attribute them properly in Google Analytics or Google Ads. For each platform component used, we’ll apply correct tracking scripts or use tags for precisely recorded conversions. That way, we’ll close conversion loops, which allows us to provide you with the accurate data needed to make informed decisions.

Ongoing Optimization

Some PPC service providers set up campaigns, and then go on to something else. Their approach? Set it up and forget about it. That’s not what we do at DAGMAR. From the moment we launch your plastic surgery PPC campaign, we remain focused on clicks that convert and blocking those that don’t. Our approach is client-centric throughout, including when we accumulate meaningful and useful data to effectively manage campaign optimization now and in the long run. It can take several weeks to have access to enough data to fine-tune your campaigns, depending upon your search volume and budget. To maximize campaign effectiveness, we also monitor outside influences, from events that can affect the plastic surgery industry specifically to those with broader financial implications.

Analysis & Reporting

You can count on regular insights into how your PPC campaigns are performing through DAGMAR’s clear and easy to understand paid search reports. In fact, you’ll know down to the last penny of your budget as we present the metrics that are most important to you. As part of your practice’s marketing for plastic surgery services, we’ll also regularly talk to you about your results: from click-through rates to conversion numbers and rates, and from your plastic surgery lead generation results to other performance details. To provide context, we’ll share information about competitors’ activities alongside insights gleaned about your own campaign.

How much should you spend on PPC for your practice?

How much should you spend on PPC for your practice?

The success of your plastic surgery pay-per-click advertising depends in part on the budget you have for PPC management and the ads themselves. Because your campaigns will be unique, there isn’t a single ballpark estimate of costs that would be accurate. We’re happy to discuss PPC costs with you, so please contact us for a free consultation. Meanwhile, here are just some of the factors that affect a PPC budget:

  • How much you can spend on each of your ads per day
  • Your bid strategy and your goals.
  • How much competing plastic surgeons will pay for the keywords you also need to target
  • How relevant your ads are to your target audience.

We Know Our Stuff and Others Agree.

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More About Us

A PPC Success Story:

  • The HCI Group

    The HCI Group provides healthcare IT consulting and resources for electronic health record implementation in the U.S., U.K. and Middle East. When one sale can be worth millions, the pressure is high to get every ounce of performance from the marketing and PPC campaigns. Our plan led to fast closure on a deal that had been in the works for a year.

    We subsequently cultivated three additional healthcare systems that contracted with HCI through website leads.

    Read The Case Study

    Read more of our case studies

Let's Start Writing Your Success Story

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Get in Touch With Us!
  • Our AdWords position and our leads are up over 200% from last year! I would recommend DAGMAR to any business owner that is serious about increasing their online presence and sales!

    Stacy M., from Google
  • Our business is growing, and I attribute that growth to the help and work that DAGMAR Marketing did for us.

    Owner, Church Service, from Clutch
  • DAGMAR’s work has improved our business significantly.

    Pest Control Company, Director of Marketing, from Clutch
  • DAGMAR helps my company be found by people who are looking for my services. Thanks to Chris and the team for making my phones ring!

    Jerry H., from Google

Questions to Ask a Plastic Surgery PPC Agency

Who would work directly on my PPC campaigns?

This question is especially important to ask when you’ve already narrowed down your list and the agencies under consideration have similar qualifications. That’s because, all other things being equal, your final decision may come down to what feels like the best fit, relationship-wise, after you talk to the person who would work directly with you. If you ask a small pay-per-click agency this question, the answer may be that the same people who pitched your business will also manage your campaigns. At a larger agency, the account may be handed off to someone with less seniority.

What will your PPC team share with us?

When talking to a prospective agency for your plastic surgery PPC services, they should be able to name and describe numerous metrics they use to monitor campaign performance. They include click-through rates (CTRs), cost per click, cost per conversion, ad positions and more.

How important are landing pages?

Because a PPC campaign isn’t complete without a quality landing page optimization strategy, ask agencies how they collect landing page performance data and how they test the pages and adjust them to enhance conversions. Although no two agencies handle this aspect of PPC in exactly the same way, there are time-tested best practices for the creation and optimization of landing pages. They include:

  • Solid connections between the copy in your PPC ads and the messaging on the corresponding landing page
  • Succinct statements of your offer and how it will benefit your clients
  • Clearly visible calls to action that let the user know what will happen next

How are negative keywords managed at your agency?

The best PPC agencies recognize where budget dollars can be wasted, aware of how excluding certain search terms is just as important as using the right ones. These agencies will create and manage negative keyword lists to prevent your practice from paying for clicks that just aren’t relevant. For example, if your plastic surgery practice focuses on reconstructive surgeries, then you wouldn’t want your ads to appear when people search on aesthetic surgical procedures. That’s why, at Dagmar, we consider both relevant and irrelevant search terms when researching and creating strategies.

Who will own my data and my Google Ads account?

This is an important question to ask any PPC agency you’re considering. More than once, we’ve had a hard time getting a client’s Google Ads credentials because of ownership issues with the previous agency. So, before you begin to work with a new agency on your plastic surgery PPC campaigns, have a clear understanding of ownership terms. You’ll want to have access in a transparent way.

What other marketing for plastic surgery do you offer?

Although pay-per-click can and does succeed as a standalone marketing service, it can make sense to ask the digital marketing agencies you’re interviewing what other services they can provide. You may or may not need them now but, as your company grows, you’ll likely want to add additional online marketing services, ones that dovetail well with your PPC advertising. Services to ask about can include SEO for plastic surgeons, including local SEO services, content writing, social media advertising, and website design.

Do you work with other plastic surgery practices?

This is actually part one of a two-part question, with the second half focusing on whether the agency does work for any of your direct competitors. Here are issues to consider. When looking for an agency to manage your plastic surgery PPC campaign, solid industry experience can count in their favor. This shortens their learning curve and allows you to ask questions about challenges and successes of the other plastic surgery campaigns they’ve handled. As far as direct competitors go, you won’t want to sign on with an agency that manages PPC campaigns for any competitors in the same geographic market as yours. If the competitors are located in other areas, though, this additional agency experience can be beneficial for your practice.

What reporting on results do you provide?

An agency should be able to clearly and regularly provide plenty of data. After all, pay-per-click advertising is a data-driven form of online marketing. Specific metrics can include click-through rates, leads generated, impression shares, conversion rates, and more. Although these reports aren’t quick or easy to put together, you are entitled to a clear picture of how your money is being spent and how that is translating into results for your plastic surgery practice. If the report isn’t thorough or your questions aren’t being answered, it makes sense to find an agency that provides the information you want and need.

Why invest in PPC for your plastic surgery practice?

PPC delivers these benefits and more for plastic surgery practices:

  • High-quality leads: PPC zeroes in on prospects who are actively searching for your plastic surgery or medical spa services.
  • Controllable costs: Your costs per click can be reduced as ad relevance and quality scores are continuously improved.
  • Increased exposure: When your plastic surgery ads appear in search results pages, less space is available for competing practices.
  • Valuable insights: The data paid search can yield contains valuable insights to use in your practice’s other online marketing efforts.
  • Speed: You can quickly test how receptive prospective new patients would be to a new service.

Plastic Surgery Pay Per Click Management FAQs

What is PPC?

This acronym stands for “pay-per-click.” When your practice uses this type of digital advertising, you only pay when a searcher clicks on one of your plastic surgery ads. You may have heard this called by other names, such as paid search or search engine marketing (SEM). PPC can be ideal when you want to drive traffic to your site and boost awareness of your services and brand. Multiple platforms sell this kind of advertising, from search engines like Google and Bing to YouTube, Pinterest, Facebook, and Twitter.

How would my practice benefit from PPC advertising?

PPC campaigns can offer a wide range of benefits, including:

  • Brand awareness: This is being built when users first see one of your ads (even if it doesn’t get clicks), with brand recognition continuing to grow each time an ad of yours is seen. Although there isn’t a way to measure how many people simply see your ad (without clicking on it), its presence is a way to showcase the quality of your brand. This is true with traditional marketing and advertising, as well as with your plastic surgery PPC ads.
  • Accessibility: This type of digital marketing is the great equalizer because companies of nearly any size have equal access to Google Ads, and it doesn’t cost much to get started. So, an ad for your practice can appear alongside that of an international brand.
  • Targeting qualified leads: PPC gives your practice the ability to specifically target people who would be more likely to see and engage with your plastic surgery ads. That’s important because, although getting traffic is one thing, having the right traffic is crucial for success. With this form of advertising, you can home in on desired audiences by their age or location, and target them by time of day, type of devices used, and so on. This is a key way in which PPC is different from plastic surgeon SEO campaigns.
  • Conversions: In digital marketing, prospects are guided through a series of steps that takes them closer to your practice’s ultimate goal, perhaps a consultation. Each of these steps is called a “conversion.” Your plastic surgery ads, once clicked upon, take people to a landing page where your messaging is reinforced to keep prospects on the conversion pathway. The landing page may, for example, ask them to sign up for a company email newsletter. When someone does, that’s an example of a conversion.
  • Data and insights: You can gain insights into your own audiences as well as into the strategies of your competitors. As we say at DAGMAR, you can slice, dice, test—and ultimately create a digital marketing strategy that really shines. Information that you gain about prospect behaviors can also be used in other types of marketing campaigns.

To talk about how PPC ads can help you to meet your business goals, please get in touch.

Is there more than one type of PPC advertising for plastic surgeons?

Yes. Although the bulk of them are text ads—such as Google Ads—there are additional kinds, such as:

  • Retargeting ads: This type of ad may be shown to someone if they’ve already participated in some form of engagement with your practice, perhaps downloading an informational sheet. Or, this ad could be shown to someone who has searched on topics that are related to your services.
  • Display ads: These graphic/visual ads can be placed on the tops, footers, and sides of web pages.
  • Call-only ads: These ads are only displayed on devices where a call can be completed. When someone clicks on one of these ads, a phone call is started. This is in contrast to PPC ads where the prospect is taken to a landing page.

Can I do plastic surgery PPC advertising without an agency?

Yes, you can. There can definitely be a learning curve, though, if you don’t already have enough experience to make money from your PPC campaign. To educate yourself, there are how-to articles and videos that can be found through a Google search to guide you from the setup stage to bidding strategies and more. So, the real question isn’t whether or not you can do your own PPC campaigns. Rather, it’s how much time you would need to devote to optimize your return on investment, and whether that’s doable and worth it to you.

Typically, the amount needed for the most favorable returns is not insignificant. It takes time to set up the campaign, conduct keyword research, create ads and landing pages, monitor and adjust campaigns, and more. Dialing in bids to balance costs and performance takes time, but is necessary. When bids are too low, your practice will get fewer impression shares than you should. Too high? Money is wasted.

We’ve had multiple long-term customers who originally did their own PPC management. After recognizing how their time could be better spent on their own businesses, they contacted us to take over their campaign management.

Plus, search engines are constantly evolving, and so are their PPC programs. Taking the time to keep up with innovations is crucial and can make a big difference in your plastic surgery PPC campaigns.

Dagmar Marketing can manage your campaigns from start to finish. So, if you’ve already done PPC advertising in-house or would like to talk about what it takes to get started, we’d love to hear from you.

Is paid search right for my plastic surgery practice or medical spa?

PPC is an efficient method of plastic surgery lead generation and, when done right, it’s affordable. So, although it may not be for every business, it’s often worth the investment. Our team can review your situation and your budget estimate to let you know if PPC is or isn’t the right option for your practice. Contact us for a free consultation.

Can PPC work well with other parts of my plastic surgery marketing?

In reality, PPC works best when integrated with other marketing campaigns and can help them to become more successful. So, yes!

What is the right agency for our plastic surgery practice?

Here are several factors to consider when choosing a PPC agency:

  • Technical expertise: Although PPC is a mixture of art and science, it’s largely a science-based activity. So, choose an agency with deep technical skills, one that keeps up with the evolving nature of PPC. Also make sure that the agency is highly skilled in ad and landing page creation.
  • Reputation: Ask for references and check out online reviews. What have you learned?
  • Customization: Each element of a PPC campaign must be customized to the business being advertised. What works for one plastic surgery practice, for example, may not work for another, because each one is unique.
  • Results: The most compelling factor: the positive results that online marketing agencies obtain for their clients! This is especially true if the results presented are from your own industry. So ask about results and, if you don’t get the information you need, move on to another agency.
  • Customer service: Get contact information for the person who would be your direct contact and ask how available they would be for you. Find out how and when reports will be provided, and in what format. What will they include? Paid search campaigns are complex and it’s important that you receive comprehensive information about the performance of yours. Don’t settle for just part of the story.
  • Contracts: Many reputable PPC agencies operate on a monthly contract, while others will want a longer one. A longer one isn’t necessarily a red flag, but that favors the agency more so than your plastic surgery practice. Be clear about what contract you would be asked to sign and whether those terms are acceptable to you.

How long would it take to get results from plastic surgery ads?

Results can come quickly, sometimes in just a few weeks. As DAGMAR collects data from a campaign, it’s carefully analyzed to find ways to continue to improve upon those results. We’ll share what we learn with you, and we’re available to discuss your progress at any time.

What does Google charge for plastic surgery ads?

If you mean the cost to sign up, it’s free. The only time your practice would pay is when someone clicks on an ad or triggers a phone call. The cost will vary, based upon your ad’s relevance, the amount of competition for the targeted keywords, and the number of clicks received. Keywords come in a range of costs, with some having a good value and others being so expensive that they’re not worth including in your plastic surgery ad campaigns.

If you’re new to paid search and would like to know more about how costs are determined, please give us a call.

How is “paid media” defined?

Paid media can be defined as marketing content that you pay to have appear somewhere, which means outside of your own blog or website. This includes online ads, including content on Twitter and LinkedIn that’s designated as “sponsored” or “promoted.” There are two other types of media to consider—earned and owned—and each plays a role when marketing for plastic surgery practices.

“Owned media” is content where you have complete control, such as what you post on your blog and website. Meanwhile, “earned media” is when a media source mentions your company or a customer leaves an online review. Earned media is not paid for; it happens organically. These three types of media demonstrate how flexible, efficient, and cost effective your digital marketing can be, with a variety of options available to your practice.

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