How we price SEO and SEM services.

Rather than offer off-the-shelf service packages with a fixed price, we create custom digital marketing campaigns for each of our clients. We do have some common price ranges, however, that can help you determine if we’re a good fit for your needs.

In general, we estimate our services via a combination of cost- and value-based pricing. Initial setup costs are generally fixed, with the same, one-time set of tactics for most projects. Ongoing costs are based on value: The strategies and tactics that are required to achieve agreed-upon goals and to deliver great ROI.

Our core service price ranges

Local search engine optimization (SEO) pricing

One-time local SEO services setup fee: $1,500 – $2,200
  • Industry and competitive research
  • Tool setup
  • Report configuration
  • Arrange access to relevant accounts, platforms, and tools
  • Initial discovery session
Monthly local SEO service rates for one business location: $1,500 – $2,300

* some select markets and industries – $750

Pricing depends on the extent of link-building and content services provided.

  • Keyword analysis
  • Competitor analysis
  • Onsite SEO
  • Link-building
  • Content strategy and development
  • Google Analytics
  • Monthly reporting


National SEO pricing

National SEO services are highly customized to each client. The main factors in pricing national SEO services are:
• The quantity of content needed to achieve desired results and whether we will provide that content.
• The client’s website platform and associated technology, including its proprietary status.
• The number of business or office locations.
• The number of products and/or services the client offers its customers.
• The number of stakeholders within the client’s company who will work with us.

Pricing for Pay-per-click (PPC) advertising

One-time PPC setup fee: $1,500 – $5,000+


Based on number of initial landing pages and campaign complexity

  • Keyword analysis & segmentation
  • Campaign construction and settings
  • Text ad creation
  • Landing page creation
  • Basic extension development
  • Conversion tracking setup
Monthly management: $1,500 – $7,500+

* some select markets and industries – $750
Based on flat fee, percentage of ad spend, or both.

  • Campaign optimization
  • Keyword optimization
  • Ad management & testing
  • Landing page testing & development
  • Extension development
  • Monthly reporting
Landing pages: $650 – $1,800 each
  • Copywriting
  • Design
  • Implementation
Monthly ad spend: $1,500 minimum
  • Payment method
  • Click charges paid directly to Google
  • Establish daily spend amount


Why work with DAGMAR Marketing?

  • We develop a customized service mix for you with only the services you need
  • We provide comprehensive reporting every month
  • You own all of your data and any assets we create for you
  • We don’t have long-term contracts


Get in touch for a quote customized to your needs.

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