When people search for “pest control” plus their city or neighborhood, or search for “pest control near me,” search engines return results that show companies near the searcher’s locations. How do pest control companies get to the top of that list? With local SEO.

Local SEO includes strategies and tactics that give search engines what they’re looking for to rank the pest control companies in the area. While it starts with the same foundation as organic SEO, local SEO optimizes your company’s online presence in other ways, such as in Google Maps, business citations, and other places that include “local signals.” If you’re new to local SEO, we’re glad to have a conversation to tell you more about it.

Both organic and local SEO are long-term strategies for making your pest control business more visible to consumers than your competitors are. You may see initial results in three or four months as we fix any existing issues and build your local profile on Google. After that, a sustained effort to create a body of relevant, high-quality content and making ongoing adjustments to your campaigns will steadily, but not quickly, improve your positioning online.

Once initial setup tasks are done and campaigns are built, our work for you each month focuses on the tactics that our performance monitoring indicates need the most attention. To improve your rankings, our work will include a mix of keyword research, technical optimization on your site, building links to relevant third-parties, and developing content.

You’ll receive reports every month that clearly show you just what we’ve done in the prior month and the results we’re getting for you. If you ever have concerns or questions, your project manager will be available to help.

We don’t have to tell you how competitive the pest control industry has become—even companies in fields such as home improvement and landscaping are offering pest control as a sideline. Add the fact that most consumers go online to find the services they need, and the importance of SEO in general is clear. For pest control companies, whose customers are in their immediate geographic areas, local SEO is the best way to have your company appear at or near the top of search results.

If you’d like to know more about how local SEO can position you against even your largest competitors, please don’t hesitate to get in touch with us.

Content for all types of companies that rely on local customers is very important. It can’t be just any content, however—simply loading up your blog with words will be a waste of time. Instead, what’s needed is useful content, the kind of information that helps readers understand the value you offer and helps them solve their problems or meets their needs.

To create the kind of content that Google rewards with good rankings and that engages prospective customers, we focus on topics that are relevant to your audience and help position you as an authority on pest control in your local area. Every month, we add to your foundation of content with long-form blog posts, web pages, guides, or other pieces as part of a long-term strategy for putting you ahead of your competition.

When search engines rank your pest control website, one of the many signals they look for is a link from an authoritative and relevant site that comes back to your site. A link from an organization of pest control businesses, for example, indicates you have a legitimate business in that industry, which can carry local SEO weight.

While getting an inbound link to your site sounds simple, it can take a surprising number of hours to get a relevant, authoritative link. That’s why you may see several hours devoted to link building on your monthly report. It takes time, but it’s worth the investment, as you’ll see when your rankings improve.

One of the fundamental building blocks of effective local SEO is a business listing that’s accurate and consistent. When you are listed (or “cited”) in places such as a local business directory, a website, or on social media platforms, Google sees those citations and rewards you. The reason is simple—Google likes it when you make efforts to help prospective customers find local businesses.

As part of our work for you, we make sure your pest control company has the same name, address and phone number (NAP) in the places that count.