In a recent release from Google ‘s adwords blog it appears what we have suspected for a while will soon become a reality. Google is going to start showing their own version of Facebook ads on Google Plus. It has not launched yet but Google is saying it will be a part of their Adwords interface. I suspect this will be much like their Display Network option where you can opt to have your ads show over a different network than just text based search ads.
It will be interesting what type of conversions we will see. I suspect it will do well for a select demographic as the people that are on and actively use Google Plus tend to be more technical and social oriented. Most people lacking those two attributes tend to stay within one social platform. Right now that platform is Facebook. Most of the people I have in my circles are only people that embrace technology and have multiple social channels that they actively develop.
I also suspect that Google will give us much better demographic controls as there will be much more information about the user that will come into play. Currently adwords ads are triggered by keywords that a user inputs into Google. With Google Plus advertising we will be able to target conversations that are happening in real time about your product or niche. We will also be able to target users that live in your geographical area which is great for Local SEO. All of this is speculation of course but all of these things you can do now with Facebook advertising so I suspect a similar product with perhaps a few Google twists thrown in.
Chris Gregory
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