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TweetDeck leaving the desktop: 5 alternatives for managing social media

March 12, 2013 by Mary McDonald Leave a Comment

tweetdeck_alternatives-300x220

It was just two years ago that Twitter purchased TweetDeck, the app so many of us came to rely on for a manageable view of the constant stream of updates from our Facebook and Twitter accounts. Now they’ve announced that they’re discontinuing support for their older apps, including TweetDeck for iPhone and Android and TweetDeck AIR, and will no longer support Facebook integration.

According to their blog, Twitter will instead focus on what they refer to as “our modern, web-based versions of TweetDeck.” Having new versions of our tools move from the desktop to the web is nothing new, and we’ll continue to see this shift happen across applications of all kinds. But if you’re particularly attached to the friendly TweetDeck app on your desktop and still want to manage your social accounts from there, there are plenty of other options, although not all of them are free Twitter clients as the TweetDeck desktop as was.


Tools for taming social media

There’s no shortage of choices, of course, in the desktop and mobile Twitter client category. (Google “Twitter client” and you’ll have an evening’s entertainment.) Here are just a few of them, some at the top of the popularity list and a couple from the fringes:

Tweetbot is for the Mac, iPhone and iPad, and comes in at a relatively pricey $19.99 on the Mac App Store. It can handle multiple accounts and lists, and has the integration capabilities you’d expect on a client designed for iOS. iCloud sync dials it up another notch.

Twitterrific is another one for the Mac, iPhone and iPad. It’s $4.99, a reasonable price for a straightforward Twitter client. It’s missing some of the power-user features, such as filtering, but it does manage multiple accounts and the UI in the 4.5 version released last month is getting some great user reviews.

MetroTwit works with Windows 8 Pro, Windows 7 and Vista. It’s reportedly easy to use and its basic version is free. A pro version is a $4.99 in-app upgrade from the Windows Store, which brings you multiple-account support and no advertising.

HootSuite has options for casual social media users but its focus is on social media managers. The free account allows five social profiles and basic analytics, while a pro account ($9.99 a month) provides unlimited profiles and allows one additional user. It’s all about integration, from LinkedIn, Google+, Foursquare, Google Analytics and more. The Enterprise version supports half a million team members, geo-targeting and serious customer support.

UberSocial is a good option for BlackBerry users looking for a TweetDeck replacement (it was originally built for the BlackBerry platform), and it’s also available for iPhone and Android users. Features include multiple account management, posting to Facebook, muting users and searching for Tweets from a specific location. The basic version is free, with a pro upgrade available for $4.99.

If having a Twitter client on your desktop or mobile device isn’t a priority, you don’t have to give up TweetDeck altogether — there’s still the browser-based TweetDeck version mentioned above, and you can find it at https://web.tweetdeck.com.

Have other recommendations for a replacement for TweetDeck? Let us know in the comments.

 

 

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Mary McDonald

Mary leads the agency's creative work and content creation. She brings two decades of advertising agency experience to DAGMAR as an associate creative director and senior copywriter.

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