Landing Pages get more weight in Quality Score

Landing Pages get more weight in Quality Score

Google just announced that they have been testing for some time a change to the adwords QualityScore algorithm.  It seems that if your landing page is more relevant to your adword’s campaign keywords then it will be cheaper and easier to rank higher for your Pay Per Click campaign.  The quality of Landing Pages has always […]

Webmaster Tools meets Analytics

Webmaster Tools meets Analytics

In a recent post from Google’s Webmaster blog it now appears that we should start seeing webmaster tools information within Google Analytics.    This is a nice feature as I constantly trolled between the two for information panels.  Analytics will now feature 3 reports based on webmaster information: Queries: impressions, clicks, position, and CTR info […]

Reviews and how to get them

Reviews and how to get them

Word of Mouth Advertising It’s not hard to agree that the best form of advertising is word of mouth.  Many local businesses in Jacksonville make their living with word of mouth advertising.  You do a good job or sell a good product and people will talk about you.  This same principle is true for the […]

Industries that use Google Adwords the most

Industries that use Google Adwords the most

  © 2011 WordStream, Inc. In my morning coffee blog reading time I came across this study done by wordstream which dissects the most expensive keywords and the industries they are in.  I’m not too shocked with any one but rather the amount of marketshare of adwords the top 3 combined make up.  If you add up […]

Page Speed Online

  Google has always been a company that believes in “what is good for the web is good for Google”. This is evidenced by their never ending stream of free products. Page Speed Online is a an online tool for webmasters to see what is slowing down their web site. If your load times aren’t […]

Advertisers getting more value from PPC

Advertisers getting more value from PPC

  PPC grew 24% in 3rd Quarter   I usually get several blogs in my inbox that I never take the time to read.  However, this one caught my eye.  According to a new report done by Covario shows that Paid Search Advertising increased by 24% year over year in Q3.  Yes we know kids […]