How much should you pay for local SEO?

How much should you pay for local SEO?

The question “How much does local SEO cost” is perhaps better stated as “What’s the value of local SEO?” The key to gauging that value is understanding how it works, what benefits it delivers, and the effects that your choice of an SEO provider can have on costs and on results. The average local SEO […]

How much should you pay for national SEO?

How much should you pay for national SEO?

If you’re trying to determine a fair cost for SEO services or compare SEO providers, be prepared to do some research. Although SEO has become an integral part of most comprehensive marketing programs — and there is a well-established set of best-practice fundamentals — there are still a lot of variables influencing how much SEO […]

Getting Started With Content Strategy

Getting Started With Content Strategy

No digital marketing plan is complete without a content strategy. Content is the currency of the web and marketing, and Google continues to increase the influence of high-quality, relevant content on rankings in its search results. Developing a cohesive plan for your content — or just knowing where to start — may seem like a […]