Reach Your Most Valuable Customers: How To Use RLSAs For PPC

Reach Your Most Valuable Customers: How To Use RLSAs For PPC

Remarketing Lists for Search Ads (RLSAs) are the best way to re-engage with previous website visitors who came in from your paid ads. Similar to display remarketing ads, the user is tracked with cookies and placed in your Audiences in your PPC account. But they differ from display remarketing in that they don’t just automatically […]

Style changes to Google Ads are in the works

Style changes to Google Ads are in the works

I’ve recently noticed a format change in the appearance of Google Ads on search results pages. Depending on which browser or platform I’ve been on at the time, the display of this new format has been hit or miss. The current ad format is subtle, less intrusive, passive and nearly indiscernible to the user’s eye. […]

Google + to start showing ads

Google + to start showing ads

  In a recent release from Google ‘s adwords blog it appears what we have suspected for a while will soon become a reality.  Google is going to start showing their own version of Facebook ads on Google Plus.  It has not launched yet but Google is saying it will be a part of their Adwords […]

Inside Look at a Google Search Meeting

Inside Look at a Google Search Meeting

As part of my daily reading I came across this unique video that takes the viewer behind the scenes into a Google Quality Search meeting.   One thing I liked was how informal this meeting was.  You can see  Amit Singhal who is Senior VP at Google mixed with what looks like recent college grads in a […]

Landing Pages get more weight in Quality Score

Landing Pages get more weight in Quality Score

Google just announced that they have been testing for some time a change to the adwords QualityScore algorithm.  It seems that if your landing page is more relevant to your adword’s campaign keywords then it will be cheaper and easier to rank higher for your Pay Per Click campaign.  The quality of Landing Pages has always […]

Industries that use Google Adwords the most

Industries that use Google Adwords the most

  © 2011 WordStream, Inc. In my morning coffee blog reading time I came across this study done by wordstream which dissects the most expensive keywords and the industries they are in.  I’m not too shocked with any one but rather the amount of marketshare of adwords the top 3 combined make up.  If you add up […]

Advertisers getting more value from PPC

Advertisers getting more value from PPC

  PPC grew 24% in 3rd Quarter   I usually get several blogs in my inbox that I never take the time to read.  However, this one caught my eye.  According to a new report done by Covario shows that Paid Search Advertising increased by 24% year over year in Q3.  Yes we know kids […]