We have officially exited a universe where humans are encouraged to produce “people-first content” that has been optimized for search engines, and entered an artificial intelligence boom where artificial intelligence (AI) surrounds us. Nowadays, AI is the driving force behind almost everything from emails to webpage content. In fact, experts predict that by 2026, over 90% of online […]

With over 350 million stock images ready and available, stock photography has become a saving grace for businesses in need of compelling visuals, but lacking the budget to hire a graphic designer. Although stock photography can cost as low as $0.20 cents, it may total up to hundreds of dollars a month for very productive […]

In life, there are no real shortcuts.  But with the rise of artificial intelligence-driven applications, this innovative technology is developing faster and easier ways for us to complete a variety of tasks. If you’re a business owner, you’re probably thrilled to know there are several effective AI-powered tools available on the market that can help […]

Plastic surgery has become increasingly popular in recent years—more people are opting for various procedures to change their looks. According to the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS), demand for plastic surgery procedures has skyrocketed as things return to normal. There has been a 40% increase in surgical and non-surgical procedures since […]

Online users are becoming frustrated with intrusive tracking cookies and intimidating cookie banners that are popping up on websites. Now that Google has made the user experience an official SEO ranking signal, not only could this cause your online visibility to take a hit, but your relationship with users may also be in jeopardy. According […]

Behind every powerful law firm lies a great legal marketing and effective SEO strategy consisting of several intricate tools and techniques that work in tandem to improve your website’s visibility in search engines. Schema markup is one of those tools. According to Search Engine Watch, pages with schema markup can rank four positions higher in […]

These days, it’s all about the user experience. 43 percent of individuals would not return to a website with slow loading time. Search engines are now taking user signals into account to rank sites in SERPs and now that we know 87 percent of users have a smartphone and keep it by their side, Google […]

There are over 40,000 Google searches conducted every second, 3.5 billion searches every day, and 1.2 trillion searches every year. As search engines continue to feed the curiosity of its users, search engine optimization (SEO) and pay-per-click (PPC) are enabling marketers to seize the opportunity by driving more traffic to their websites. While both are […]

This post has been updated with new, relevant information as of Feb 2022 For years, marketers have been relying on third-party cookies to track users across the web, discover their interests, and increase conversions. But in January 2020, Google announced that it will no longer be supporting the use of third-party cookies in Google Chrome […]

According to Go-Globe, 50% of people who perform a local search using their mobile device visit a business the same day. Local SEO increases local visibility, which means more foot traffic and more sales. So what are the best local SEO tools and resources that you can use to help your business grow? Read on for […]

If you’ve noticed changes in traffic to your website, Google’s May 4 update to its algorithm may be the cause. While Google frequently implements updates, the vast majority of them are not what’s considered “major”—but this one definitely is. “Some sites may notice drops or gains” In it’s announcement about the update on its Webmaster […]

How would you describe your law firm’s brand? If that question made you furrow your brow a bit and you don’t have a clear answer, you’re far from alone. But, you’re also missing out on one of the most important opportunities to boost marketing effectiveness across a wide range of efforts and solidify your place […]