Yes, social media advertising is very effective for HVAC companies looking to maximize local traffic. Our advertisers precisely target the groups identified in your target audience. Social media offers an inexpensive way to level the playing field against competitors with larger budgets.

Some of the ways you can optimize HVAC social media ads include:

• Using it to promote your HVAC services.
• Driving people to your HVAC company web page
• Promoting special offers
• Sharing behind-the-scenes videos
• Driving local customers to your physical location

Approximately 7 million businesses are buying Facebook ads. Is your HVAC company one of them?

When you partner with DAGMAR Marketing, you benefit from our expertise in digital marketing. We will manage your social media accounts, including written content, responses to prospective customers, and tracking ad performance.

With paid social media advertising, you get hard facts about your target audience as well as a savvy advertising team that continuously improves conversion rates. We can also help you optimize your website to improve your revenue and appointment bookings.

As part of our services, we create and publish Facebook ads for your HVAC company. Over the years, we have become experts at using Facebook Ads Manager tools. If you have multiple locations or offer unique services, we can tailor ads to target and convert local business owners and residents seeking HVAC repairs, maintenance, replacement or installation services.

Smart Facebook ad management requires unique, compelling content to drive shoppers to your landing page. Our experienced team will maximize the return on your Facebook advertising budget.

The Facebook Ads Manager has two options, a “guided creation” process and a “quick creation” process. We will use the most effective option to improve your existing Facebook account or create a new one for your HVAC company.

DAGMAR Marketing advertising specialists can upload your ad and allow you to preview it on different devices, if you so choose. As part of our services, we can schedule the ads to appear at the most opportune times and provide reporting on which ads drive more business your way.

You can adjust your advertising spend to accommodate your budget. For example, you can set your budget at $5 a week or $50,000 a week, depending on your goals and resources.

We have a pretty good idea what it takes to reach HVAC customers in various markets and can provide valuable advice on how to kickstart your HVAC social media marketing.

There are two ways to advertise on Twitter, Twitter Ads and Promote Mode. Promote Mode allows you to automate your advertising campaign for a flat fee. Twitter Ads require management of individual ads.

Advertising on Twitter includes:

• Setting a budget and launch date
• Customizing your audience by devices, location, keywords and other factors.
• Setting campaign goals for conversions or clicks.
• Choosing the ad format.

You can find more information at Twitter Audience Platform.

One of the great things about HVAC social media advertising is that you control how much you want to spend. We will help you determine how much to spend per day to reach your target audience. It’s also helpful to understand how Twitter’s auction format works.

Pinterest gives business owners several options. You can set how long you want your ad to run and control your spending by setting a budget. Whether you choose a single Pin or more comprehensive Pinterest Ads Manager campaign, we’ll manage the day-to-day tasks to optimize your Pinterest ads.

Like Twitter and Facebook, you can preview your ads and work with our team to edit them prior to publishing them.

You place a bid on Pinterest representing the maximum amount you can pay for clicks or impressions. However, the platform does have minimum amounts for cost per impression, cost per click, and promoted videos. Refer to the Pinterest Help Center for more details on the bidding process.

As with many other businesses, LinkedIn is an effective channel for social media marketing for HVAC. LinkedIn works well for companies selling multiple services and products to other businesses. Therefore, if you offer commercial HVAC services, this could be a valuable marketing channel.

You can use your free LinkedIn page or create a new one to begin the advertising process. The platform provides advice for creating your first campaign. Among other things, it’s important to continuously update your account with new posts to stay relevant.

Creating a LinkedIn ad involves several steps, such as:

• Determining your goal
• Choosing pay-per-click text ads, sponsored content, a display ad, or InMail messages
• Defining your maximum budget

You may be surprised to learn that YouTube has video and non-video ads.

• TrueView ads are among the easiest and most affordable on the platform: We often recommend these to begin your ad campaign.
• Non-skippable ads ensure that viewers will see your ad.
• Bumper ads last for six seconds and appear when viewers reach the end of the video.

There are many other YouTube ad types to explore. We would be happy to go over them in detail when we learn more about your HVAC online marketing goals.

YouTube is second only to Google in terms of the number of people who use it regularly. Although the video platform provides an unconventional way to explore social media advertising, it’s a great place to provide videos about your business. For example, you can provide behind-the-scenes videos that follow your contractors on the job. This type of content can help you build authority in your market.

Our strategists will help you develop SEO best practices specific to YouTube, such as writing effective video titles and descriptions, and optimizing your videos and ads.

You have many choices when it comes to Instagram ad formats, including:

• Photo ads
• Stories ads (full-screen)
• One-minute video ads
• Carousel ads (users can swipe through photos)
• Collections ads (video catalogs featuring your services)

Every Instagram ad  requires a unique process, and we are familiar with all of them.

By now this answer will sound familiar. Instagram has its own auction process where you set the amount you want to spend and choose an Instagram ad format. You can also promote posts on your Instagram account and manage your ads using the same tools as Facebook.

Our team can walk you through all of the ad options available in Instagram and make recommendations on how to use this social media platform to enhance your online marketing results.

When it comes to HVAC social media marketing solutions, DAGMAR Marketing representatives take the time to get to know your business. Once we know the target audience for your HVAC products and services, we can target specific social media platforms.

For instance, if you focus on commercial HVAC services, we may recommend a concentrated LinkedIn campaign to reach businesses in your area. If your company focuses on the residential market, Facebook ads can help you gain exposure to local homeowners.

We will select social media platforms that support your business goals and adjust the strategy as needed to obtain the best results.

A successful HVAC social media advertising agency will always provide feedback on your marketing and advertising campaigns. At our HVAC marketing agency, we believe in total transparency. Our monthly reports will look at advertisements that drove traffic to your websites and suggest eliminating ads that underperformed expectations.

By using native analytics and Facebook, Instagram, LinkedIn, and other platforms, we can deliver precise feedback on your ROI.

When you’re interviewing marketing agencies, ask how often you will receive performance reports on your marketing campaigns. At DAGMAR, we provide monthly reports on all your advertising campaigns. You’ll hear from us often on what’s working and how we can implement changes to make your online marketing more effective.

There are several ways agencies can charge for managing your HVAC social media ad campaigns. Some companies charge a flat fee while others require a retainer or ask for a percentage of your ad spend to manage your online marketing. Still others charge hourly rates.

Whatever method an agency uses to charge, they should provide detailed justification of their services and cost. Additionally, it’s important to find out whether the fees include revisions and updates to ads and landing pages.

Some agencies may require long term contracts to guarantee income. However, this isn’t very advantageous to HVAC clients. It may be a good idea to find an agency that offers monthly contracts. This gives you the agility you need to take your business elsewhere if things don’t work out.

Contracts should have enough detail for you to budget your ads spend each month and understand what you’re getting for your money.

Ask for references that include HVAC companies or other businesses that have similar offerings. Agencies may specialize in a variety of niches, so it’s important to find an agency familiar with the unique needs of HVAC contractors. Once you receive references, it’s important to check them. You can also check out online reviews and customer testimonials on the agency website.