Search engine optimization (SEO) is at the top of the list of the most important digital marketing strategies for law firms of all types. When people need the help of an attorney, they’re likely to look online first. SEO helps ensure that your firm is there when they’re searching for you.

There are more choices than ever in agencies and consultants who provide SEO services. These services range from off-the-shelf packages to fully customized campaign management. At Dagmar, we offer the latter, but there are more reasons to select us to manage your digital marketing investment: we don’t have long-term contracts and we are transparent about the results we get for you.

Our contracts run from month to month. That means you aren’t locked into our services and have the flexibility to work with another agency if you’re dissatisfied. Short-term contracts keep us accountable for our performance, month after month.

As for transparency, ask any agency you’re considering hiring what kind of details they will provide about their work for you and how often you’ll get them. At Dagmar, we believe full, clear reporting is one of the most important things we have to offer our clients: They always know how we used every dollar of their budgets and what we got them for their investment.

You will have a team working on your account. Our SEO and PPC technicians work mostly behind the scenes, while your dedicated account manager will be your day-to-day point of contact. Each of the account managers at Dagmar are well-versed in both the technical aspects of digital marketing, as well as in strategic planning and client service. Your account manager will make sure that you’re always up to speed on how your campaigns are performing and they’ll be available anytime you have questions or concerns.

In general, think of SEO as a long-term strategy. We create a solid foundation, then build on it over time, working to improve results month after month. There are certain factors at play, however, that can affect how soon you may see great results from your SEO investment. The most important factor is the state of your website when we begin our work. If only a few updates need to be made to reach full optimization, you will see results sooner. On the other hand, if your site needs a great deal of improvement and optimization before it will rise in rankings, it can be several months before you see the beginnings of the results you need to be competitive online.

Another factor is the state of your SEO when we begin work. If you’ve had good rankings in the recent past, we can build on those and you’ll see improvements sooner rather than later.

With PPC for DUI lawyers, you should see results fairly quickly. that’s because the PPC campaign process is much more straightforward than the process for SEO: We define your goals, set your budget, create ads and corresponding landing pages, then monitor and adjust performance as results come in. It won’t take long to know whether paid search can be effective for your firm.

In a word, yes. You can use online tools to set up and run SEO and PPC, but before you do, consider the time you need to invest to get the results you want.

To have high-performing digital marketing campaigns, you’ll need to set aside time every week or so to monitor performance, analyze results, and identify the adjustments you need to make to increase positive results. The less often you can check on your campaigns, the greater the chance that some of your budget will be wasted and opportunities will be missed.

We understand the hesitation to invest in SEO and/or PPC, and these services aren’t always a perfect fit for every criminal defense lawyer. That’s why we offer free strategy consultations that can help you decide if our services are right for your needs and budget.

Our clients’ SEO budgets aren’t spent exactly the same way month after month. Initially, our time is spent on fully optimizing your website and ensuring everything is in place for SEO success. As time goes on, the focus shifts to providing a continuous supply of fuel to your SEO engine, and that fuel is content.

Criminal defense law firms that have a growing body of relevant, high-quality, and well-written content on their sites will have higher rankings in search engine results. Publishing great content every month powers your site’s rise in rankings and is essential for exceptional SEO results.