Google routinely publishes updates to its algorithms, policies, and data processing technologies.  While many of these changes have a minimal impact on pay-per-click (PPC) advertising efforts, the recent confidential matching update could have major enhancements on your digital marketing strategy. Here is a look at these PPC updates and what they mean for your business.  […]

Halloween season has arrived. That doesn’t mean your search engine optimization journey has to become a scary story! Check out our list of SEO tips and make sure you get noticed by the right audiences. Avoid Ghost Traffic With Proper Keyword Research Keyword research represents the foundation of any SEO strategy. You need to target […]

PPC Trick or Treat: Maximize Your ROI With Smart Ad Campaigns This Halloween Imagine you’ve spent hours crafting the perfect PPC campaign, but when it’s time to check the results, you’re greeted by a haunting sight — minimal conversions and a bunch of wasted money. You just got ghosted by potential leads! Pay-per-click (PPC) advertising […]

In the agency world, it’s not uncommon for industry-specific jargon and overuse of abbreviations to dominate conversations. This can often leave listeners feeling confused and disconnected. At Dagmar Marketing, we don’t operate this way. We want all of our clients to fully understand what we’re doing and how campaigns are performing. Our goal is to […]

🐝 Welcome to the buzz-worthy world of Pest Control SEO! 🐝 If you’re scratching your head wondering what exactly this is (it’s not a 🦟 bite), well just know that Pest Control SEO is the secret sauce that makes your pest control business visible online. It’s not just about having a fancy, fast website; it’s about […]

Recent SEO news over the past few months has been related to low-quality results and spam. Google is aware of this and working on solutions. This article is not to address that, but to highlight something spotted in the wild today. Google seems to be testing new People Also Ask features. A recent search for […]

Despite the massive layoff at Google earlier this year, it seems that the number of Google Ads representatives is on the rise. More and more, our clients are being contacted by this new supply of Google reps, who have suggestions for how our clients’ Google Ads accounts can be improved. And the resounding feedback we […]

Whether you own a small or large business, if you have a website, you probably understand the power of online visibility and how it can help build awareness, drive sales, and boost revenue. But once you’ve been online long enough to survive one of Google’s core algorithm updates, you will soon recognize that all it […]

While change can be good, change is not always easy.  When Google Analytics 4 (GA4) was released out of beta in October of 2020, I don’t know of a single marketer who jumped up and said “I’m going to make the change to that right now.” As digital marketing agencies and in-house teams, we had […]

Google Updates Its Photo Guidelines for Local Services Ads (LSAs) The year has brought many new updates to Local Services Ads. In addition to five new industry verticals which were announced in March 2023, Google has now improved its process for reviewing images within LSAs. Google announced that these improvements will launch on September 1, […]

More Industries Can Use LSAs In March 2023, Google announced the launch of 5 additional categories to the Local Services Ads offerings, allowing over 70 different industries to utilize LSAs to grow their business.  These new LSA verticals are: This expansion is a milestone for the healthcare industries, including the newly added Dental category, because […]

In recent years, the rise of artificial intelligence (AI) has revolutionized the way businesses approach PPC campaign builds. One of the most exciting developments in this space is the emergence of ChatGPT, a language-based AI system that can interact with users in a conversational manner. A question we’ve received a few times has been, “Is […]