Our local SEO services for law firms helps local clients find you first.
We specialize in the local SEO strategies that attorneys need to compete.
Ready to boost your local business?
Get in touch for a strategy consultation.
No silver bullets—just hard work every day.
Here’s what else you’ll have as our local SEO client.
The success of your law firm’s digital marketing campaign depends on our focus. That’s why we’re hands on every month, working to ensure that your law firm local SEO campaigns are making gain after gain to bring you new clients. It’s also why we don’t ask you to sign on for a year. We want to earn your firm’s business each and every month.
No long-term contracts.
We never stop earning your business.
Full transparency.
Where does your budget go each month? We’re happy to tell you.
Local SEO is complex, making it easy to hide behind cryptic reports and industry buzzwords. We don’t do that—we give you full reports every month in language that you’ll understand. You also have a project manager who’s available to answer your questions about the results we’re getting for your law firm.
The sooner we begin to build content, the sooner you can see local SEO results. This is a unique strategy among digital marketing agencies, but it can give you a fast start out of the gate. We find gaps in your current content and create new content for your website and blog to lay the foundation for a content-rich online presence for your law firm.
We start with great content.
Power up with a content-first strategy.
Measurements that matter.
Website traffic is great, but qualified leads are the goal.
Digital marketing is all about data, so there’s no shortage of metrics to track. Not all metrics are equal, however, because you need more than site visitors—you need to attract your best prospective clients from your local area. We won’t waste your budget by targeting the key performance indicators that don’t yield insights that can help you grow your business.
We know our stuff and others agree.
What goes into getting the best local SEO results for your law firm.
Competitive Analysis
In-depth competitive analysis is a crucial step one for law firm local SEO campaigns, so we thoroughly dig into the online presence of competitors to review their strategies. Next, we conduct a comparative performance analysis, over periods of time, to see what opportunities you may not be taking advantage of yet. Our expert team then creates a customized, comprehensive local SEO plan for your law firm that capitalizes on all of our findings.
Local SEO Optimization
Professional keyword research is at the core of successful local SEO, so we gather the data required to most effectively optimize your website and content. We focus on finding relevant, high-value keywords and then we use them strategically and naturally to provide search engines with crucial signals. This, in turn, gives potential clients the decision-making information they need when looking for a law firm like yours. In addition to body copy optimization, our local SEO team optimizes page titles, URLs, images, heading tags, and other site elements that contribute to higher rankings.
Content Strategy
A comprehensive content strategy powers up your local SEO results, so we craft one that continues to provide fuel for your campaign. Elements of our strategy for your law firm include keyword research and analysis of the types of content that rank the highest in the legal industry. We then carefully create in-depth, relevant content that boosts your firm’s rankings.
Content marketing is one of the most relevant portions of legal marketing local SEO plans that are successful in the long-term.
Citations
If, by looking at local search results, you see one of your main competitors ranking high on page one, consistent online business data played a role.
To get your law firm on the first page of local search results, we make sure that your firm’s name, address, and phone number (NAP) appears in the exact same way across the internet. This provides Google with the consistent data it needs to rank your website well. As part of this process, we add missing information and correct inconsistencies.
These success stories could be yours
Our technical solutions for SEO included recreating the client’s law firm website on WordPress, implementing the proper 301 redirects, and reorganizing the services navigation menu. We also developed a local SEO strategy, which included best practices such as claiming all Google My Business listings, building citations for the client’s main location, and creating pages for each city the client serves.
In addition to regularly monitoring and adjusting SEO performance, we continue to create content focused on the client’s most profitable practice areas and markets to increase the site’s authority and relevance.
- Organic SEO conversions increased 142%
- 44% increase in mobile traffic
- 67% increase in organic SEO traffic
We created a custom local SEO campaign for this estate planning lawyer to targe higher value keywords not only in Daytona Beach but also targeting Florida search patterns. Our local SEO strategy centered on building out location pages for the surrounding areas, increasing word count on each of the clients practice area pages, and cleaning up citations. After a Google algorithm update caused a brief downturn in traffic, we developed a content plan to provide more authority signals. The plan included changing from short- to long-form content, using well-researched FAQ sections that decreased the bounce rate, and offering in-depth, helpful information to users.
- Organic search traffic up 34%
- 103% increase in local search traffic
- Goal conversion rate increased 406%
Let’s Start Writing Your Success Story
Get in Touch With Us!Local SEO for Lawyers & Attorneys: FAQs
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