Land more clients with our expert law firm PPC advertising services.
Customized pay-per-click strategies that work.
Is PPC right for you?
Get in touch for a strategy consultation.
Law firm PPC services tailored to your needs.
Here’s what you’ll get with our paid search services.
No long-term contracts.
We keep earning your business every month.
Law firm pay-per-click advertising requires a long-term strategy and daily attention. Our agreements are month-to-month, which helps ensure your law firm PPC ad campaigns always get the best work we can do. With no lengthy contracts, you are always free to find a PPC agency that’s a better fit.
Pay-per-click advertising campaigns for attorneys include a wide range of tasks and tactics, and the law firm digital marketing landscape changes every day. This makes it easier to use smoke and mirrors when it comes to reporting results, but that’s not us. Every month, you’ll be able to review details reports that clearly show you how your budget is being spent and how well your campaigns perform.
You will always know where every dollar goes.
This is how we manage campaigns and get great results for our attorney clients.
Strategy and Planning
Analysis and Reporting
To discover relevant keywords for your law firm PPC campaign, we investigate the Google Ads campaigns of your competitors. Using intel we’ve uncovered, we examine keyword costs and create baseline campaigns for your firm for optimal impact in the current playing field. Establishing well-informed campaigns is crucial because underspending will lead to low impression shares, clicks, and conversions, while overspending is simply wasteful. Our experienced PPC team therefore does a deep dive into all available data to maximize your law firm PPC campaign, which strategically positions you to compete.
Strategy and Planning
We’ll work closely with your firm to clarify goals and use data we’ve gleaned to create an optimal strategy. Goals could, for example, include to boost conversions or to halve your cost per acquisition. Once these goals are established, we’ll research target markets, choose key platform components, identify how we’ll measure campaign performance, and work with you to craft the best plan to accomplish those goals. As more specific examples, we’ll focus on devices preferred by your prospective clients, determine the best times of day to advertise, and much more.
In our PPC marketing for law firms, we carefully build paid search campaigns around relevant keywords, creating messaging that effectively supports them in tightly focused ways. Each element of the campaign is strategically crafted to funnel prospective clients towards desired actions. These interactions begin to take place in ads where the initial search term is used through the construction of compelling landing page copy. Your law firm’s services will be organized in relevant ways for maximum impact, aligning the ads carefully with selected search queries, and we’ll share ad messaging and landing page copy with your firm for approval.
The tracking stage of the PPC process is often poorly implemented or misunderstood, but accurately collected conversion data is crucial to properly calculate costs per lead or per acquisition. To ensure that data collection is laser accurate, our expert PPC team will discuss shared conversion goals with your marketing and/or SEO team and then attribute them properly in Google Ads or Google Analytics. Our preference is to close conversion loops to optimize the decision making process. To that end, we correctly apply tracking scripts or use tags to accurately record conversions for each platform component used.
Although some PPC service providers set up a campaign and then forget about it, that’s not what we do at DAGMAR. From the moment a campaign is launched, we remain focused on clicks that converts while blocking ones that don’t. Using this client-centric approach, we collect enough data to manage campaign optimization in ways that are meaningful and useful over the long run.
Collecting enough data to fine-tune your campaigns may take several weeks, depending upon search volume and budget. Besides using tools to analyze mountains of data to create the best campaigns possible, we also examine outside influences. These influences can include events that affect the legal industry, specifically, or broader financial changes that may impact the campaign.
Analysis and Reporting
Dagmar provides clear and easy to understand paid search reports, so you’ll always have insights into your Google Ads campaign performances—meaning down to the penny. We’ll configure metrics in ways that work best for you, sharing precisely what you’ve spent. As part of our lawyer PPC management services, we’ll schedule calls to review key metrics: click-through rates, conversion numbers and rates, leads generated, and other performance details. We go beyond simply sharing data, though. We’ll also provide insights that we’ve gleaned about campaign performance to maximize impact, and also discuss current activities of competitors.
How much should you spend on PPC for your law firm?
Law firm pay-per-click advertising involves a budget for running Google Ads and for PPC management. Each client and each of that client’s campaigns are unique, so there’s no single price or ballpark estimate that would be accurate. We’ll be glad to review our PPC costs with you, so please get in touch for a free consultation. In the meantime, here are some of the moving parts in a PPC budget:
- How much you can spend per day on each of your ads
- Your goals and your bidding strategy.
- The amount your competitors are willing to pay for the keywords you also want to target
- The relevancy of your ads to your desired audience.
Our AdWords position and our leads are up over 200% from last year! I would recommend DAGMAR to any business owner that is serious about increasing their online presence and sales!Stacy M. , from Google
Our business is growing, and I attribute that growth to the help and work that DAGMAR Marketing did for us.Owner, Church Service , from Clutch
DAGMAR’s work has improved our business significantly.Pest Control Company, Director of Marketing , from Clutch
DAGMAR helps my company be found by people who are looking for my services. Thanks to Chris and the team for making my phones ring!Jerry H. , from Google
Questions to Ask a Lawyer PPC Management Agency
Law Firm Pay Per Click Management FAQs
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We break down the moving parts in our digital marketing for lawyers and law firms guide series.
Conduct a PPC Audit for Your Law Practice
Ultimate SEO Blueprint for Lawyers
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