How to Set The Right Marketing Goals

How to Set The Right Marketing Goals

Hitting the road with no destination in mind is probably on a few bucket lists, but it’s not the kind of adventure on which you’d want to take your company with your digital marketing. The most successful marketing is just the opposite of a map-free trip, and it’s built on research, analysis, accountability, and measurability. […]

What to Ask Before Hiring a Digital Marketing Agency

What to Ask Before Hiring a Digital Marketing Agency

Digital marketing is often a large investment, but with the right agency partner, the returns in terms of business growth can be significant. Finding that partner depends on an understanding of each agency candidate’s capabilities and approach, and how they differ from each other. To help find out as much as you can about a […]

Digital Marketing: In-house or Outsource?

Digital Marketing: In-house or Outsource?

Once you’ve decided to increase your investment in digital marketing, your next decision is whether to expand your internal marketing team, outsource to an agency or consultant, or divide the new work between both. There’s no one-size-fits-all answer, but there are a number of things to consider as you assess your needs: In-house pros Control. […]