Google Places: 5 reviews shows stars

Star Rating not showing up in Google Places

A client of mine recently asked why his Places page wasn’t showing his star rating.  Most of his competitors were showing a star rating while his rating wasn’t showing at all.  He had 4 reviews which Google did show but the stars were not showing.  Maybe this has happened to you?

My response to my client was an educated guess.  I saw several businesses that had 6 or more with their star rating showing.  Knowing Google likes to manage things with data I surmised that Google wouldn’t show an average star review without enough data to make a valid average.  Anyone can have a friend or family leave one or two reviews so it made sense for Google to require enough reviews before they show the average star rating for a business.

It’s all about the reviews.

I have been working with my client to increase his reviews on Google Places.  Yesterday he acquired his 5th 5 star review and like a champ the star rating showed up.  Consequently his #3 place ranking moved up to #2 for this particular keyword.  I couldn’t find many posts out there regarding this magic number of reviews that it takes to get your star rating working so I thought I would post my findings.  I welcome your comments.

Chris Gregory

Chris founded DAGMAR Marketing and directs all of the agency's SEO strategy development and implementation. He is a Certified Master SEO by Market Motive and OMCP.

Chris founded DAGMAR Marketing and directs all of the agency's SEO strategy development and implementation. He is a Certified Master SEO by Market Motive and OMCP.

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