If you have yet to track form submissions, you have been missing out on one of the most effective ways to determine how well your forms are performing, which forms are performing best, and trace the success of your conversions. There are a few ways this can be achieved. One popular method includes using Google Analytics 4 (GA4) and Google Tag Manager (GTM).
We’ve developed a step-by-step guide designed to show you how to track a form in Google Analytics 4 using Google Tag Manager. Continue reading and learn everything you need to know.
Step1: GA4 Configuration
First, we will create a tag in Google Tag Manager and link it to Google Analytics 4 to send the data tracked by GTM to our GA4 account for analysis.
If you’re experiencing any issues, no need to panic. For additional assistance on setting up GA4 configuration in Google Tag Manager, check out our blog, How to Set Up a Google Analytics 4 (GA4) Account Using Google Tag Manager.
In our instructional, we covered all of the essentials and we ensured that it’s beginner-friendly and easy-to-follow.
Step 2: Tag Creation
- To track form submissions, we will create a new tag in Google Tag Manager (GTM) and give it the name “GA4 – Form Submissions”.
- We will select the appropriate tag type (Google Analytics: GA4) by clicking on “Tag Configuration”.
- Name the event “Form Submissions” so that it accurately reflects the type of data we are tracking.
Step 3: Set Up a Trigger
- To create a trigger, we’ll go to the GTM interface and click on “Triggering.” This will take us to a new page where we can create a new trigger.
- In the “Trigger Configuration” settings, we’ll select “Page View” as the type of trigger, which means it will activate when a user views a page on the website.
- Next, we need to specify the conditions that will trigger the event. We want the trigger to activate only when a user views the “thank you page”, so we’ll choose “Some Page Views” and then specify the URL of the thank you page.
- We’ll choose “Page URL” and then select “contains” and type “/thanks/” in the third column. This means that when a user views a page that contains “/thanks/” in the URL, the trigger will activate.
- Finally, we’ll save the changes we made to the trigger, and it will be ready to track when a user sees the thank you page.
Step 4: Test
- We need to test whether our tag works properly. We’ll do this by opening the Preview and Debug mode.
- We want to check if the tag fires when we see the thank you page (after submitting our contact form).
- As illustrated in the image below, the tag is firing as expected.
- Next, we must ensure that the event from our tag is sent to GA4. You can check Steps 17, 18, and 19 in the blog we mentioned earlier to learn how to do this.
Why Track Your Website Data With Google Analytics 4?
For businesses to obtain insights into the performance of their website and maximize their marketing efforts, tracking web pages in Google Analytics 4 (GA4) is essential. Businesses may find out which pages bring in the most views, which convert visitors, and where visitors may drop off by tracking them in GA4.
Many companies can benefit from tracking their website in GA4 and using the data-driven insights received to optimize their marketing efforts. They can also use this data to identify which marketing campaigns are leading to the most traffic and conversions, which pages on their website need to be improved, and where their marketing budgets should be spent for the best ROI.
Tracking Forms In Google Analytics 4 Using Google Tag Manager
When you have an online form, such as a contact or sign-up form, tracking how many users are filling it out is essential. This information helps you understand the form’s popularity and identify any issues causing users to abandon it before completing it.
Tracking form submissions is easier using Google Tag Manager (GTM), a free tool that enables you to add tags to your website’s code that monitors user behavior. With GTM, you can also set up a tag that tracks the “thank-you” page that appears after someone successfully submits the form.
By monitoring the thank-you page, you can see how many users are completing the form and identify any issues causing users to leave the form before submitting it. For example, if you notice a high abandonment rate, you may need to simplify the form or make it more user-friendly.
Overall, monitoring your form submissions
Chris Gregory
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