Webmaster Tools meets Analytics

Analytics Tips

In a recent post from Google’s Webmaster blog it now appears that we should start seeing webmaster tools information within Google Analytics. This is a nice feature as I constantly trolled between the two for information panels. Analytics will now feature 3 reports based on webmaster information:

Queries: impressions, clicks, position, and CTR info for the top 1,000 daily queries
Landing Pages: impressions, clicks, position, and CTR info for the top 1,000 daily landing pages
Geographical Summary: impressions, clicks, and CTR by country

However, to start seeing this set of merged data you will need to link your webmaster account with your analytics account. Here is the link to Googles help article on how to do this but all you need to know is below:

On the Webmaster Tools home page, click Manage site next to the site you want, and then click Google Analytics property.
Select the web property you want to associate with the site, and then click Save.

I would like to see them add the Site Performance data as well and maybe some kind of integration for Page Speed to keep track of load times. But hey you can’t complain too much about a free service. Although with the amount of money people spend on PPC I wouldn’t exactly call these tools free.

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Chris Gregory

Chris founded DAGMAR Marketing and directs all of the agency's SEO strategy development and implementation. He is a Certified Master SEO by Market Motive and OMCP.