At Dagmar Marketing, we understand the unique challenges and opportunities that law firms face in today’s digital landscape. Effective online marketing for lawyers is no longer a luxury; it’s a necessity. Don’t believe us? Check out some of these law firm marketing statistics we’ve compiled. The big one? Organic search leads to 66% of call […]

Let’s Start With “What Is the AI Overview?” If you’ve searched for anything in the past year on Google that was more informational (think, how to do something or the meaning of a word), then you most likely have encountered AI Overview. There is a little symbol at the top of the search results that […]

By teaming up with a digital marketing agency, you can refresh and refocus your company’s brand-building strategy while also opening the door for long-term growth.  Like any savvy business owner, you probably wonder what a digital marketing agency really thinks about your organization and what the marketing gurus are saying when you’re not in the […]

On Monday, August 5, 2024, U.S. District Judge Amit Mehta issued a long-anticipated decision in the case between Google and the U.S. Justice Department. The two sides presented closing arguments in May 2024. In his 277-page ruling, Mehta wrote, “Google is a monopolist, and it has acted as one to maintain its monopoly.” The landmark […]

In 2020, Firefox and Safari blocked the use of third-party cookies. Google promised to do the same, but it emphasized that it would conduct a segmented phaseout that would take a few years to bring to fruition. The company has pushed back its deadline several times, leaving many wondering if the search giant would actually […]

Whispers of AI domination have businesses and the workforce in a frenzy. As our digital environment becomes saturated with useful artificial intelligence tools (AI), the idea that this technology could replace individuals who work in a variety of industries in the future has become a hot topic of discussion.   Goldman Sachs predicts that soon, 300 […]

For years, Google has been a global market leader in search engines. However, as the search engine giant continues to release an array of products and tools designed to boost productivity, it’s also earning a reputation for its innovative new tools. With so many resources becoming available (and a majority being offered free of charge), […]

From the artificial intelligence boom to an array of Google Core Updates and even a not-so-swift transition from Universal Analytics to Google Analytics 4, 2023 has been a rollercoaster for digital marketing. Before we enter a new year of innovation and endless possibilities, we’ve gathered a list of some of the most memorable moments in […]

Ready or not, Google has already started phasing out third-party cookies. By 2024, we will officially have to say goodbye to them. As we begin to transition out from the old and in with the new, it’s time for us to imagine what our future without third-party cookies will look like, and what new ways […]

We have officially exited a universe where humans are encouraged to produce “people-first content” that has been optimized for search engines, and entered an artificial intelligence boom where artificial intelligence (AI) surrounds us. Nowadays, AI is the driving force behind almost everything from emails to webpage content. In fact, experts predict that by 2026, over 90% of online […]

With over 350 million stock images ready and available, stock photography has become a saving grace for businesses in need of compelling visuals, but lacking the budget to hire a graphic designer. Although stock photography can cost as low as $0.20 cents, it may total up to hundreds of dollars a month for very productive […]

In life, there are no real shortcuts.  But with the rise of artificial intelligence-driven applications, this innovative technology is developing faster and easier ways for us to complete a variety of tasks. If you’re a business owner, you’re probably thrilled to know there are several effective AI-powered tools available on the market that can help […]