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Dagmar Marketing

DAGMAR

877-753-0050

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Healthcare & Medical Pay Per Click Management

Expand your practice or company with expert healthcare PPC.

Get pay-per-click management services with no long-term contract.

Is healthcare PPC right for you?

Get in touch for a strategy consultation.

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Partner with an experienced PPC company you can trust.

Here’s just some of the advantages of working with us.

Month-to-month contracts.

No annual agreements that lock you in.

Accountability matters when it comes to investing in digital marketing. That’s just one reason we’ve never asked our clients to sign long-term contracts. Contracting with you on a monthly basis means you always get our best work on your behalf.

Pay-per-click services can be complicated, so it’s critical that you know just where your budget is going. We provide clear but detailed reports every month, and we’re always available to answer your questions.

Transparency.

What did we do with your money? We’ll show you every month.

The goals that count.

Paid search only pays off when the focus is on the right leads.

Off-the-shelf PPC services don’t always zero in on the prospects most likely to engage with your healthcare organization. Our customized pay-per-click campaigns are carefully targeted to ensure the clicks you pay for come from the most qualified leads.

The most important elements of your healthcare PPC ad campaigns.

Research

Strategy & Planning

Campaign Construction

Tracking

Ongoing Optimization

Analysis & Reporting

Research

All our healthcare marketing campaigns start with extensive research. In order to understand what your competitors are doing and how they strategize, we research their campaigns to find trends, patterns, and how to best achieve positive outcomes. 

In addition to competitive strategy, we also research to determine an appropriate budget to allocate for your campaigns. Spending too little will result in low impressions, clicks, and conversions. On the other hand, excessive spending may be wasteful.

Strategy & Planning

It’s important to create a healthcare PPC campaign strategy that fits your budget and business goals. Avoid the cookie-cutter strategies that are quickly implemented and misaligned with your specific business needs. 

 

If your campaign is well planned and thought out, then we will be able to pinpoint the best times to reach your target audience and deliver content that is relevant to them. This means optimum audience engagement and better conversions.

Campaign Construction

Knowing your audience is a major element in creating a successful healthcare PPC campaign. Including relevant keywords and gearing the verbiage to them will help keep your consumers engaged with your content. Content should be consistently used across all ad messaging, landing pages, and channels. 


In addition to knowing which terms to include in your consumer-focused content, it’s also important to know which terms to exclude. At DAGMAR, we research both relevant and irrelevant terms to maximize the best return on your investment. This is an important practice that is commonly overlooked during many healthcare PPC campaigns.

Tracking

We apply tracking scripts and tags to record conversions for each platform to measure the overall performance of your entire healthcare PPC campaign.

Cost per lead (CPL) or the cost per acquisition (CPA) are two key metrics to track in any campaign. Collecting this data will show us how your budget is being used but also ensures that the campaign is putting you one step closer to achieving your healthcare marketing goals.

Ongoing Optimization

Ongoing monitoring and adjusting on the fly is crucial for a successful healthcare PPC campaign. We constantly observe your campaign to make sure clicks turn into conversions. If we aren’t seeing sufficient results, then we optimize and adjust the ads and messaging until we see desired results.

Analysis & Reporting

It’s one thing to know which data to collect to help your campaign, it’s another thing to know what to do with that data. We pull the data that reflects your campaign’s strengths and weaknesses and deliver that to you in clear, easy-to-understand reporting. We also include our recommendations in order to see the best results. 

 

We deliver reports on a monthly basis, which include click-through and conversion rates, leads generated, competitor analysis, and any additional insights related to the performance of your campaigns. 

 

With DAGMAR, you’ll always know how your Google Ads campaigns are performing and where every penny of your budget goes.

How much should you budget for healthcare PPC?

How much should you budget for healthcare PPC?

Every pay-per-click campaign we create for our clients is customized, so there’s no off-the-shelf price. We invite you to get in touch to discuss your specific paid search needs and how much your campaigns might cost. Meanwhile, here are a few variables that will go into determining your PPC costs:

  • How much you are willing to spend each day on each ad
  • Your campaign goals and your bid strategy.
  • How much your competitors will pay for the same keywords you want to target
  • How relevant your PPC ads are to the audience you’re targeting

We Know Our Stuff and Others Agree.

More About Us

A PPC Success Story:

  • The HCI Group

    The HCI Group provides healthcare IT consulting and resources for electronic health record implementation in the U.S., U.K. and Middle East. When one sale can be worth millions, the pressure is high to get every ounce of performance from the marketing and PPC campaigns. Our plan led to fast closure on a deal that had been in the works for a year.rnrnWe subsequently cultivated three additional healthcare systems that contracted with HCI through website leads.

    Read The Case Study

    Read more of our case studies

Let's Start Writing Your Success Story

Let’s Start Writing Your Success Story

Get in Touch With Us!
Digital Marketing Services
  • Our AdWords position and our leads are up over 200% from last year! I would recommend DAGMAR to any business owner that is serious about increasing their online presence and sales!

    Stacy M. , from Google
  • Our business is growing, and I attribute that growth to the help and work that DAGMAR Marketing did for us.

    Owner, Church Service , from Clutch
  • DAGMAR’s work has improved our business significantly.

    Pest Control Company, Director of Marketing , from Clutch
  • DAGMAR helps my company be found by people who are looking for my services. Thanks to Chris and the team for making my phones ring!

    Jerry H. , from Google

Why should you invest in healthcare PPC?

Pay-per-click advertising delivers these benefits and more:

  • Higher-quality leads:PPC campaigns developed specifically for your healthcare practice or organization delivers leads that are more likely to engage with you.
  • Greater cost control:PPC strategies can be improved repeatedly to reduce the cost per click.
  • More exposure: Google Ads, Facebook Ads and other types of paid search ads make you more visible online and help build brand awareness.
  • Insights: PPC data can be put to use in nearly every part of your digital marketing strategy.
  • Speed:If you’ve just added a new service or feature, you can quickly test it and gather initial data.
Healthcare PPC FAQs

Healthcare PPC FAQs

What is PPC?

Pay-per-click (PPC) is an effective form of paid digital marketing, especially when you want or need to work within specific budget constraints. With PPC campaigns, you only get charged when users interact with your ads. PPC is a great way to attract your audience to engage with your website. The most common platforms to host your healthcare PPC campaigns are Google, Bing, Youtube, LinkedIn, Pinterest, Facebook, and Twitter.

What are the advantages of pay-per-click ads for healthcare companies?

These are some of the primary benefits of healthcare PPC:

  • Brand awareness: Regardless of whether or not consumers click your ads, they are still being exposed to your brand. With healthcare PPC, your company is highlighted in front of consumers that fit your target audience, which builds recognition.  
  • Accessibility: With a healthcare PPC campaign, your practice increases its online presence and puts you in front of potential customers that otherwise may not have heard of or found your practice.
  • Targeting qualified leads: There’s boosting lead volume, and then there’s boosting qualified leads. You want to ensure that the leads you receive from your PPC campaigns are a good fit for your practice and have a higher chance of closing. At DAGMAR, we can help narrow down your audience’s demographics to location, age, device type, and more. It’s an effective way to ensure your ads get in front of your ideal consumers. 
  • Conversions: Not only do we want consumers to view your ads, but we also want them to visit your website. Why? This increases conversions such as finding your practice, scheduling consultations, appointments, or completing forms.
  • Data and insights: The results generated from your healthcare PPC campaigns provide you with an in-depth look into your audience’s behaviors and allow you to optimize your messaging so that it is relevant to them. It also provides you with the ability to look into competitors’ strategies and campaign performance so you can leverage them in the future.

What are the different types of healthcare paid search ads?

Paid search strategies can include more than one type of ad, such as text ads or Google Ads, display ads, and call-only ads. Here is a brief explanation of each: 

  • Text ads contain text. They are often used as retargeting ads, which automatically display for users who have previously searched for a healthcare provider. 
  • Display ads appear along the sides, in the footer, or at the top of a web page.
  • Call-only ads are displayed only on devices that can place a call.

Can’t we do PPC for our healthcare organization ourselves?

Taking the time to learn the ins and outs of creating a perfect strategy can be a great investment for your company—and save some hard-earned marketing bucks. However, it will also require additional time to monitor ongoing campaigns, creating consumer-focused content, building landing pages, and reviewing data and campaign results. There are plenty of guides, how-to videos, and resources on the web to guide you. 

In our experience, many clients have attempted to build and monitor their own healthcare PPC campaigns, only to discover that it’s more effective to partner with a more experienced agency that has the capacity to give your campaigns the attention they deserve. At DAGMAR, we have the experience and knowledge to get your campaigns up and running both quickly and efficiently, so you don’t have to.

How do I know if healthcare PPC is right for my practice?

There are many ways to build campaigns specific to your practice. PPC campaigns are a great form of paid marketing for nearly every business type. We can look into your business objectives and budget to not only determine if PPC is right for you but also to help decide the best elements to utilize. Contact us for a free consultation to discuss your needs.

How do I choose the best healthcare PPC company or agency?

Selecting the right healthcare PPC marketing company is similar to approaching any other type of service provider. Here are some things to be on the lookout for:

  • Technical expertise: Healthcare PPC focused marketing agencies should not only have the ability to effectively launch, monitor, and adjust a campaign, but also the track record to prove it. 
  • Reputation: Ask for references from the agency’s past or present healthcare marketing clients. You can also research and read online reviews and testimonials.  
  • Customization: Since every healthcare provider is different, their PPC campaign strategy should be as well. Work with a healthcare marketing agency that is willing to create a strategy that is custom to your needs, goals, and budget.
  • Results: Healthcare PPC agencies should educate you on your audience’s behaviors, perform a competitor analysis, and review your campaign performance. Avoid the agencies that avoid these things.
  • Point of contact: Ask who will manage your account and whom you can contact on a day-to-day basis for questions. 
  • Reporting: Healthcare PPC campaigns generate a lot of important data. Be sure to ask what your reports will include, what you can expect, and how often you will receive them.
  • Contracts: Many reputable healthcare PPC companies work on a month-to-month basis. If a PPC agency asks you to commit to a longer arrangement, be sure to ask why.

How long will it take for us to see results from our healthcare PPC campaigns?

Results generated from healthcare PPC campaigns vary depending upon the audience you’re competing for, your offering, your budget and bid strategy, and other factors. Some see positive results within several days of launching a campaign, others can take several weeks. At DAGMAR, we monitor your campaign’s initial performance and adjust accordingly so you see positive results as quickly as possible. You will then see these results in your monthly reports, giving you a big-picture view of how your campaigns have performed over time.

How much do Google Ads cost for healthcare companies?

A great benefit of advertising with Google Ads is the ability to determine how much you want to invest in your campaigns. There are several different factors that go into creating healthcare PPC campaigns, and the cost for each can vary.

For example, not all keywords cost the same and it can be wasteful to spend money on the expensive ones. Although Google Ads are free, you pay every time your ad is clicked or generates a phone call.

What is paid media?

Paid media is categorized into three types: earned, owned, and paid.

Owned media refers to content such as blogs and newsletters that appear on your healthcare practice’s website.

Earned media is the organic content from outside your practice, such as consumer reviews or articles written about your practice. 

Paid media is exactly that—media that you pay for. This is everything from sponsored and promoted ads on social media to text and display ads on search engines.

It’s important to incorporate all three forms of media when constructing a successful healthcare marketing strategy.

Want to know more? Download our free eBook
on how to choose a digital marketing agency.

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DAGMAR Marketing
25 N. Market St., Suite 500
Jacksonville, FL 32202

(904) 270-9778


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