Get better returns on your PPC advertising.
No long-term contracts. More leads for your pest control business.
Is PPC right for you?
Pest control PPC services built around your needs.
Here’s how we do it.
We never stop earning your business.
PPC takes time to get right, but we don't see that as a reason to make you commit to year-long contracts. Our month-to-month agreement ensures your pest control PPC campaigns always get our full attention and best work. If we don't get great results for you, you're free to find an agency that's a better fit.
From goal setting to adjusting bids, there are a lot of moving parts in pay-per-click advertising. It would be easy to hide behind the complexity of PPC management when it's time to show results, but that's not how we do business. You'll receive full reporting every month in terms you can understand, and we're always available to answer your questions and address your concerns.
What are we doing with your money? You'll see.
This is what we do to get great results for our pest control clients.
Strategy and Planning
Analysis and Reporting
During this process, we investigate your competitors’ Google Ads campaigns and determine the costs of keywords that are relevant for your pest control business. Using intel uncovered about the current playing field, we establish your campaigns’ baselines for optimal impact. This well-informed prediction is a crucial step because spending too little leads to low impression share, clicks, and conversions. Overspending, meanwhile, simply wastes your money. That’s why we delve into all available data to maximize your PPC campaign, positioning you to successfully compete against other companies.
Strategy and Planning
Armed with data, we’ll work with your company to clarify your goals. You may, for example, want to cut your cost per acquisition in half. Or, you may want to boost conversions. No matter which objectives you choose, we’ll work with you to create the best plan to accomplish them and appropriately research your target markets. This plan will include choosing key platform components and identifying how campaign performance will be measured. We’ll get granular, too, determining the best times of day to advertise, focusing on devices preferred by your prospects, and much more.
Paid search campaigns are built around relevant keywords and the creation of messages that support them. We carefully select keywords and craft messaging in tightly focused ways, which allows each component of the campaign to carry prospects through funneled interactions. This occurs from the moment the initial search term is used through the appropriately compelling landing page. To maximize impact, we’ll organize your pest control services or products in relevant ways, carefully aligning them with selected search queries. Ad messaging and landing pages will then be provided for your approval.
Next up is a PPC stage that’s often misunderstood or poorly implemented: tracking. Without accurately collected conversion data, it’s impossible to accurately determine costs per lead or per acquisition.
To ensure laser-accurate data collection, we’ll discuss options for shared conversion goals with your marketing and/or SEO team and then properly attribute them in Google Analytics or Google Ads. We always prefer to close conversion loops to provide you with the information needed to make informed decisions. So for each platform component used, we apply correct tracking scripts or use tags to accurately record conversions.
Unlike some PPC service providers, at DAGMAR, we don’t just set up your campaign and then forget about it. Instead, from the moment we launch campaigns, we stay focused on clicks that convert, blocking those that don’t.
This client-centric approach allows us to accumulate enough data for it to be both meaningful and useful—which empowers us to effectively manage campaign optimization over the long run. Collecting this data depends upon search volume and budget alike, and it may take several weeks to give us access to the mountains of data and tools needed to fine-tune your campaigns. To create the best campaigns possible, we also examine outside influences on campaign performance. This can range from events that have an impact on the pest control industry specifically through broader changes in financial markets, in general.
Analysis and Reporting
With DAGMAR, you’ll always have insights into how well your Google Ads campaigns are performing, down to where each and every penny of your budget goes. In our clear and easy to understand paid search reports, we configure the metrics in ways that are most important to you, including exactly what you’ve spent.
As part of our PPC management for pest control companies, we schedule a monthly call where we review click-through rates, conversion numbers and rates, leads generated and other performance details. We’ll share insights gleaned about your campaign, as well as activities of competitors, to maximize impact.
How much should you spend on PPC for your pest control company?
If you're new to PPC, your first concern is likely to be how much it costs to run Google Ads or how much an agency charges for PPC management. Since every client and campaign is different, it's difficult to provide a ballpark estimate. We'll be happy to discuss PPC costs with you—please contact us for a free consultation. In the meantime, here are factors that can influence your costs:
- How much you can spend per day on each of your ads.
- Your goals and your bidding strategy.
- The amount your competitors are willing to pay for the keywords you also want to target.
- The relevancy of your ads to your desired audience.
We Know Our Stuff and Others Agree.
Pest Control PPC Client Success Story
Inman-Murphy: Pest Control PPC
To improve the relevance of the campaigns, we targeted select metro areas through careful ZIP code performance analysis. We then inserted the corresponding city names into our keyword sets, ad copy, and landing pages, aligning our creative and messages to prospect searches in each market.
Our AdWords position and our leads are up over 200% from last year! I would recommend DAGMAR to any business owner that is serious about increasing their online presence and sales!Stacy M., from Google
Our business is growing, and I attribute that growth to the help and work that DAGMAR Marketing did for us.Owner, Church Service, from Clutch
DAGMAR's work has improved our business significantly.Pest Control Company, Director of Marketing, from Clutch
DAGMAR helps my company be found by people who are looking for my services. Thanks to Chris and the team for making my phones ring!Jerry H., from Google
Questions to ask a Pest Control PPC agency.
Pest Control PPC FAQs
Want to know more? Download our free eBook
on how to choose a digital marketing agency.
Companies We've Worked With
Digital Marketing Guides
We break down the moving parts in our digital marketing guide series.
How to Conduct a PPC Audit for Your Law Practice
How to Conduct a PPC Audit for Your HVAC Campaigns
Optimize Your Pest Control Company's PPC Campaigns
Back in September 2020, Google Ads changed their search queries so that searches without a “significant” amount of data will no longer show in search query reports. This ultimately reduced visibility in Google Ad campaigns and caused concern amongst agencies & advertisers who rely on the reports to optimize their campaigns performance. Unfortunately, the announcement […]
Since 2014, Google has been adjusting how it interprets user queries. It allowed for variants and misspellings, omitted the need for prepositions, and can now even recognize similarities between a variety of terms. Now, in February 2021, Google is changing again. Before diving into the most recent change, let’s touch on some important terms as […]
When you’re investing in pay-per-click (PPC) campaigns for your law firm, keep in mind that your landing pages have a critical role in improving your ROI and converting more visitors to qualified leads. Lawyers who link their paid ads to the home page or practice area pages on their websites are missing one of their […]
Use Retargeting to Generate New Legal Client Leads Visitors come to your law firm’s website because they have some type of need. They may be looking for your phone number, seeking more information about your firm as part of their research for themselves or a family member, or ready to hire an attorney to help […]
A quick Google search for any type of attorney will return several paid ads. Most law firms are in very competitive markets, and pay-per-click (PPC) advertising can be an effective way to ensure your firm is more easily seen online. But, PPC management can be a daunting task if you’re new to PPC. This guide […]
Do you look at paid search and see nothing but a massive collection of settings and control options? Unless it’s your job to understand PPC, that’s certainly what it looks like at a glance. There’s a key, however, to unlocking much of the mystery, and it’s as simple as using a concept we call Reach, […]
Clients come to us to help them get better returns on their digital marketing investments. More than once, we’ve done our best work for clients who already recognized that PPC and SEO could shift their businesses into high gear with the right partner. Turner Pest Controls’ Director of Marketing Stacy McKinney is just one example […]
Bryan Clayton, CEO of GreenPal, provides a perfect example of the importance of the right business value proposition, one that gets potential customers to say yes. GreenPal is an app that helps people get five lawn care bids from local professionals. Bids are free and arrive quickly; people can also pay for their lawn care […]
Remarketing Lists for Search Ads (RLSAs) are the best way to re-engage with previous website visitors who came in from your paid ads. Similar to display remarketing ads, the user is tracked with cookies and placed in your Audiences in your PPC account. But they differ from display remarketing in that they don’t just automatically […]
There will always be only so much real estate on a Google search engine results page. What we see on that page, however, never stays the same. And while Google is pretty much constantly rearranging, subtracting and adding elements to its SERPs, some changes have a bigger impact on our work and our clients than […]
I’ve recently noticed a format change in the appearance of Google Ads on search results pages. Depending on which browser or platform I’ve been on at the time, the display of this new format has been hit or miss. The current ad format is subtle, less intrusive, passive and nearly indiscernible to the user’s eye. […]