Work with a Google Ads company that makes your budget work hard.
Not seeing sales and profits from your paid search campaigns? We can help.
Find out if Google Ads is right for you.
Google Ads management that’s tailored to your needs.
Here’s how we do it.
We earn your business every month.
No long-term contracts or fine print.
Our month-to-month contracts mean you won’t be locked into a long-term commitment and we won’t ever rest on our laurels. We’re accountable for spending your money wisely and getting you great results. If our Google Ads services aren’t meeting your needs, you’re free to stop working with us with just a month’s notice.
Adwords management has a lot of moving parts and dials to turn, so it’s not always understood at a glance. That’s why we provide reports on everything we do. We’re always happy to take time to go over our budget strategies, ad spends, and anything else you’d like to know more about. Just give us a call.
Detailed reports and full transparency.
You’ll know where every penny goes.
Paid search campaigns created from scratch.
You won’t find off-the-shelf solutions here.
We use all of the best tools and practices in our Google Ads work for you, but those are only as good as the team that uses them. High-performing paid search campaigns rely on in-depth research, comprehensive strategies, and hands-on work day in and day out. Your campaigns will be frequently fine-tuned to ensure you get the most from every dollar you spend.
This is what goes into getting great results for clients like you.
Research
Keyword research is just the beginning. To get the full picture that allows us to build the best base for your Google Ads—formerly known as Google AdWords—we also research your competitors and how they spend their paid search dollars, look into the wider landscape of your marketplace, and dig deeply into the data your campaigns yield.
Strategy
One of the most important aspects of any Google Ads campaign is the first step: defining the goals. Do you want to reduce your cost-per-acquisition? Improve conversion production? Whichever objective is your company’s top priority, establishing conversion goals sets the starting point for charting a course to accomplishing them.
Campaign
Construction
Successful Google Ads management—and the good use of your budget—depends upon building campaigns that include the most relevant keywords while excluding those that aren’t. We carry that relevance throughout your potential customer’s journey with custom-designed landing pages and calls to action that spur conversions.
Tracking
Every aspect of Google Ads is about data, but it’s more than that—it’s about accurate data and the skill to recognize what it reveals. A focus on the numbers that have little impact on success can lead to campaigns that are poorly implemented and that can waste your budget. That’s why we closely track the data with the power to yield the most insights and the most conversions.
Ongoing
Optimization
Hands-on tracking, analysis, and optimization make the difference between Google Ads campaigns that convert and those that don’t. While some Google Ads companies sell a prepackaged, turnkey solution that they set and forget, we keep a close eye on your campaigns, ensuring it remains optimized over the long term. We have the tools and experience to regularly fine-tune your campaigns to help you get the most from your budget.
Reporting
Another important difference between DAGMAR Marketing and other AdWords agencies is our reporting. Every month, we prepare detailed reports that are easy to understand and that clearly show you how much you’ve spent and which metrics are the most valuable to your unique business.
How much should you spend on Google Ads Management?
There’s no single right answer, since your costs will depend upon the type of business you’re in, what your goals are for your Google Ads campaigns, and several other factors, including:
- How much you are willing to spend each day on each ad you run.
- The goals that your bidding strategy is based on.
- How much your main competitors will spend on the keywords you also want to target.
- How relevant your ads are to your target audience.
If you’d like to learn more about the costs of Google Ads services, please get in touch with us for a free consultation.
We Know Our Stuff and Others Agree.
These success stories could be yours.
We rebuilt the company’s pay-per-click (PPC) campaigns from scratch. The result is a higher conversion rate, more efficient ad spend, and greater control over the consumption of the budget.
- Mobile device conversions increased by 287%
- Average of 194 new leads per month
- Organic search traffic increased by 62%
Our client experienced extraordinary success for this new business unit in the highly competitive home services market.
- Targeted traffic increased by 117%
- Organic conversions increased by 376%
- Paid search conversions increased by 174%
We provided national SEO, PPC, and press release writing and distribution services. Within eight weeks, our client closed on a lead with a hospital they’d been courting for more than a year.
- Lead generation increased by 82%
- 10+ increases in first page rankings
- Targeted traffic increased by 43%
Local SEO is essential for companies that depend on local customers. Our SEO work put the client in a strong position among its competitors and increased organic traffic by more than a third.
- Lead generation increased by 74%
- 12+ increases in first page rankings
- Targeted traffic increased by 318%
Let’s Start Writing Your Success Story
Get in Touch With Us!
Questions to ask a Google Ads agency.
Google Ads Management FAQs
Want to know more? Download our free eBook
on how to choose a digital marketing agency.
Digital Marketing Guides
We break down the moving parts in our digital marketing guide series.
How to Conduct a PPC Audit for Your Law Practice
Get the GuideHow to Conduct the Ultimate PPC Audit for Your HVAC Campaigns
Get the GuideOptimize Your Pest Control Company’s PPC Campaigns With The 3 R’s
Get the GuideHow To Audit Your PPC Campaigns For Your Dental Office
Get the Guide
Recent Posts
PPC Updates: Confidential Matching to Protect User Privacy
Google routinely publishes updates to its algorithms, policies, and data processing technologies. While many of these changes have a minimal impact on pay-per-click (PPC) advertising efforts, the recent confidential matching update could have major enhancements on your digital marketing strategy. Here is a look at these PPC updates and what they mean for your business. […]
PPC Trick or Treat: Maximize Your ROI With Smart Ad Campaigns This Halloween
PPC Trick or Treat: Maximize Your ROI With Smart Ad Campaigns This Halloween Imagine you’ve spent hours crafting the perfect PPC campaign, but when it’s time to check the results, you’re greeted by a haunting sight — minimal conversions and a bunch of wasted money. You just got ghosted by potential leads! Pay-per-click (PPC) advertising […]
The Truth About Google Ads Recommendations
Despite the massive layoff at Google earlier this year, it seems that the number of Google Ads representatives is on the rise. More and more, our clients are being contacted by this new supply of Google reps, who have suggestions for how our clients’ Google Ads accounts can be improved. And the resounding feedback we […]
Google Ads & Google Analytics 4 (GA4): Still Not Playing Nice Together
While change can be good, change is not always easy. When Google Analytics 4 (GA4) was released out of beta in October of 2020, I don’t know of a single marketer who jumped up and said “I’m going to make the change to that right now.” As digital marketing agencies and in-house teams, we had […]
Local Services Ads: Photo Guideline Updates
Google Updates Its Photo Guidelines for Local Services Ads (LSAs) The year has brought many new updates to Local Services Ads. In addition to five new industry verticals which were announced in March 2023, Google has now improved its process for reviewing images within LSAs. Google announced that these improvements will launch on September 1, […]
What’s New With Local Services Ads?
More Industries Can Use LSAs In March 2023, Google announced the launch of 5 additional categories to the Local Services Ads offerings, allowing over 70 different industries to utilize LSAs to grow their business. These new LSA verticals are: This expansion is a milestone for the healthcare industries, including the newly added Dental category, because […]
How to Use ChatGPT for Google PPC Campaigns
In recent years, the rise of artificial intelligence (AI) has revolutionized the way businesses approach PPC campaign builds. One of the most exciting developments in this space is the emergence of ChatGPT, a language-based AI system that can interact with users in a conversational manner. A question we’ve received a few times has been, “Is […]
Law Firm Marketing Statistics
Law Firm Marketing Statistics Law firm marketing should be on your radar if you’ve just started a private practice or want to attract more clients to your established firm. At the same time, you may be hesitant about getting started because you’re unsure if this investment will be worthwhile. About Law Firm Marketing Lawyer marketing […]
Important PPC Statistics You Should Know (2023)
Updated/reviewed 2023 PPC Statistics Curious about PPC? If you’ve been wondering how pay-per-click advertisements work and if these ads would be a good idea for your business, there are a few things you should know. For starters, PPC can be a valuable asset to your team, or it can be a major setback if you aren’t […]
How to Generate Leads With Google Local Services Ads
Getting Started For many businesses, generating quality leads is one of its biggest challenges. With an advertising revenue of over $131 billion in the U.S alone, Google is the perfect go-to platform to help your business be seen online by your target audience. From Google Ads to Google Local Services Ads, there are a handful […]
Local Services Ads vs. Pay-Per-Click
When it comes to generating local leads, Google search engines can be a company’s best friend or worst enemy. 4 in 5 consumers use search engines to find local information. That must mean if you invest in online advertisements, it can automatically convert more local users into customers, right? Wrong. Most users performing high-intent searches […]
Pinpointing Google’s Local Services Ads Ranking Factors
Did you know that 97 percent of consumers use online resources to shop locally? This gives the term “window shopping” a whole new meaning. Instead of traveling shop to shop to weigh out all of the local options, users are now relying on Local Services Ads to connect them with relevant businesses in their neighborhood. […]
InBox: Marketing Tips You Can Use Right Now
Fresh content, right on time. Join our subscriber list.
