Grow your practice with estate planning law firm marketing.
Be more visible online with our expert SEO and digital marketing services.
How can estate planning marketing help you attract new clients?
Get in touch for a strategy consultation.
More clients and a better return on your estate planning attorney marketing.
The investment in marketing your estate planning law firm can be significant, but in the right hands, you can also gain significant returns. At Dagmar Marketing, we offer law firm digital marketing services that are based on best-practice marketing fundamentals, so you get more than just SEO or PPC—you also have a team of seasoned marketers who can help you reach your business goals. We’ve earned our reputation for getting excellent results for our law firm clients by building marketing strategies around our clients’ specific needs and unique marketplaces.
Get a tailored mix of marketing strategies designed to help you compete.
Each estate planning law firm is different, so we don’t recommend digital marketing services that you may not be able to benefit from. We don’t have off-the-shelf service packages either: Every legal SEO and law firm PPC campaign is built from scratch using your firm’s needs, budget, and playing field as our foundation.
Getting the results you need from your digital marketing to help your firm achieve sustainable growth requires customized campaigns. It also requires frequent monitoring of your campaigns and making incremental changes to improve your search engine rankings over time. That means we work on your account every month, ensuring that we’re helping you take advantage of all of the opportunities that your estate planning attorney marketing provides.
What estate planning marketing can do for you.
The choice of an attorney is, of course, important to your prospective clients. To find an estate planning attorney they can trust with their assets, they may first turn to friends and family for referrals, or they may begin their search online. In either case, your clients likely looked for you online before getting in touch. For those reasons and more, you want to have your website found high in search engine results, and have it offer compelling reasons to engage with your firm. Our digital marketing strategies can help with both.
Because most of our law firm clients serve their local communities, we provide expert local SEO services. You may be competing online against other estate planning law firms in your area, so we use proven techniques to increase your visibility among local audiences.
More estate planning marketing services to bring you more clients.
SEO is just one of the tools we can use to help you attract new clients. We also offer these services, provided by our team of expert digital marketers:
Estate planning attorney PPC
Pay-per-click advertising—also referred to as PPC or paid search—is a fast, efficient way to increase your firm’s online presence. We’ve managed hundreds of PPC campaigns over the last 10 years, and we know how to smartly invest your PPC budget for the greatest returns. Although pay-per-click advertising isn’t the right fit for every law firm, it can be an excellent strategy for gaining new and better-qualified leads, and driving conversions.
Estate planning lawyer social media advertising
Social media advertising on the most popular platforms can be a relatively affordable way to put your firm in front of the right audiences at the right time. Facebook, Twitter, and other social media channels provide a powerful set of tools for advertisers that allows us to target prospective clients who have already shown an interest in the estate planning services you offer. Social media ads can help make sure your firm’s name is there when prospects are searching for you. At Dagmar Marketing, we provide a range of social media advertising services that include strategies for identifying your most valuable prospects, creating ads that promote your brand and align with your business objectives, and continuously making improvements to your social media ad campaigns to boost your ROI.
Estate planning attorney websites
Regardless of a law firm’s main practice areas, its website is the hub of its marketing. Whether you use traditional advertising channels to drive traffic to your website, or you rely on search engine rankings to gain visibility and attract leads, your website is essential to your success.
Because your website plays such a critical role in SEO performance, we offer WordPress websites for law firms that are designed to boost your SEO from the start. We also strongly recommend WordPress websites for their exceptional ease of use. Updates and changes are simple to make, and you won’t need the costly services of a developer every time you need to make a change on your site.
We can migrate the site you have now to the WordPress platform, or create a brand-new site for you that will be designed for higher rankings in search engine results and that will be in line with your brand and your unique offerings. If you’d like to learn more about our websites for estate planning lawyers, please get in touch for a free consultation.
Content marketing for estate planning law firms
Our law firm content development and marketingservices are an important part of our SEO work for you. Month after month, our writers will develop original, relevant content that satisfies search engine algorithms and meets the needs of your prospective clients. Content is at the top of the list of any successful long-term SEO strategy, so we allocate a significant part of your budget to its creation and marketing.
Want to know more? Download our free eBook
on how to choose a digital marketing agency.
Estate Planning SEO and PPC FAQs
Why is law firm SEO a smart strategy for attracting valuable new clients? How does content marketing fit into that strategy? Here are answers to some of the questions we hear most often. If we haven’t answered your questions, please get in touch for a free consultation.
We Know Our Stuff and Others Agree.
Law Firm SEO and PPC Success Stories
SEO & PPC
Our technical solutions for this personal injury SEO client included recreating the law firm website on WordPress, implementing the proper 301 redirects, and reorganizing the services navigation menu. We also developed a local SEO for personal injury lawyers strategy, which included best practices such as claiming all Google My Business listings, building citations for the client’s main location, and creating pages for each city the law firm serves. For this personal injury lawyer’s PPC campaigns, we implemented precise location targeting, set up accurate conversion tracking, merged campaigns where appropriate, and took other measures to maximize the client’s cost savings.
Estate planning attorney marketing is all about opportunities.
We’ll help you find yours.
Get in Touch With Us!Law Firm SEO Marketing Guides
We break down the moving parts in our digital marketing guide series.
The Ultimate Guide to PPC for Lawyers
Get the GuideContent Marketing Guide for Lawyers
Get the GuideLaw Firm SEO Guide: Blueprint for Attorneys
Get the Guide
Recent Posts
Google Ads & Google Analytics 4 (GA4): Still Not Playing Nice Together
While change can be good, change is not always easy. When Google Analytics 4 (GA4) was released out of beta in October of 2020, I don’t know of a single marketer who jumped up and said “I’m going to make the change to that right now.” As digital marketing agencies and in-house teams, we had […]
Local Service Ads: Photo Guideline Updates
Google Updates Its Photo Guidelines for Local Service Ads (LSAs) The year has brought many new updates to Local Service Ads. In addition to five new industry verticals which were announced in March 2023, Google has now improved its process for reviewing images within LSAs. Google announced that these improvements will launch on September 1, […]
What’s New With Local Service Ads?
More Industries Can Use LSAs In March 2023, Google announced the launch of 5 additional categories to the Local Service Ads offerings, allowing over 70 different industries to utilize LSAs to grow their business. These new LSA verticals are: This expansion is a milestone for the healthcare industries, including the newly added Dental category, because […]
How to Use ChatGPT for Google PPC Campaigns
In recent years, the rise of artificial intelligence (AI) has revolutionized the way businesses approach PPC campaign builds. One of the most exciting developments in this space is the emergence of ChatGPT, a language-based AI system that can interact with users in a conversational manner. A question we’ve received a few times has been, “Is […]
Law Firm Marketing Statistics
Law Firm Marketing Statistics Law firm marketing should be on your radar if you’ve just started a private practice or want to attract more clients to your established firm. At the same time, you may be hesitant about getting started because you’re unsure if this investment will be worthwhile. About Law Firm Marketing Lawyer marketing […]
30 Important SEO Statistics (2023)
updated/reviewed 2023 We’re sure you’ve heard the term SEO before, but do you really know what it means and how it can benefit your business? In this article, we’ve compiled a list of helpful SEO stats that are so convincing you may want to start implementing this technique into your strategy today. What is SEO? […]
Important PPC Statistics You Should Know (2023)
Updated/reviewed 2023 PPC Statistics Curious about PPC? If you’ve been wondering how pay-per-click advertisements work and if these ads would be a good idea for your business, there are a few things you should know. For starters, PPC can be a valuable asset to your team, or it can be a major setback if you aren’t […]
Link Building for Law Firms and Attorneys
The concept of link building for lawyers can be challenging to grasp. But once attorneys start looking at their link-building strategy similar to their client relationship-building strategy, it might make more sense. Backlinks are like a good online client referral program. Not only can they help your law firm website build authority in a particular […]
Schema Markup for Attorneys
Behind every powerful law firm lies a great legal marketing and effective SEO strategy consisting of several intricate tools and techniques that work in tandem to improve your website’s visibility in search engines. Schema markup is one of those tools. According to Search Engine Watch, pages with schema markup can rank four positions higher in […]
How to Generate Leads With Google Local Services Ads
Getting Started For many businesses, generating quality leads is one of its biggest challenges. With an advertising revenue of over $131 billion in the U.S alone, Google is the perfect go-to platform to help your business be seen online by your target audience. From Google Ads to Google Local Services Ads, there are a handful […]
Local Services Ads vs. Pay-Per-Click
When it comes to generating local leads, Google search engines can be a company’s best friend or worst enemy. 4 in 5 consumers use search engines to find local information. That must mean if you invest in online advertisements, it can automatically convert more local users into customers, right? Wrong. Most users performing high-intent searches […]
Core Web Vitals for Attorneys
Attorneys are assertive individuals with an impeccable understanding of the law and a burning desire to be at the top. These qualities have a significant amount of value in almost every aspect of life, except in Google search engines. That’s where lawyer SEO comes in. It enables search engines to identify and prioritize the best […]
InBox: Marketing Tips You Can Use Right Now
Fresh content, right on time. Join our subscriber list.
