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DAGMAR

DAGMAR

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Estate Planning Marketing

Grow your practice with estate planning law firm marketing.

Be more visible online with our expert SEO and digital marketing services.

How can estate planning marketing help you attract new clients?

Get in touch for a strategy consultation.

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More clients and a better return on your estate planning attorney marketing.

The investment in marketing your estate planning law firm can be significant, but in the right hands, you can also gain significant returns. At Dagmar Marketing, we offer law firm digital marketing services that are based on best-practice marketing fundamentals, so you get more than just SEO or PPC—you also have a team of seasoned marketers who can help you reach your business goals. We’ve earned our reputation for getting excellent results for our law firm clients by building marketing strategies around our clients’ specific needs and unique marketplaces.

Get a tailored mix of marketing strategies designed to help you compete.

Each estate planning law firm is different, so we don’t recommend digital marketing services that you may not be able to benefit from. We don’t have off-the-shelf service packages either: Every legal SEO and law firm PPC campaign is built from scratch using your firm’s needs, budget, and playing field as our foundation.

Getting the results you need from your digital marketing to help your firm achieve sustainable growth requires customized campaigns. It also requires frequent monitoring of your campaigns and making incremental changes to improve your search engine rankings over time. That means we work on your account every month, ensuring that we’re helping you take advantage of all of the opportunities that your estate planning attorney marketing provides.

What estate planning marketing can do for you.

What estate planning marketing can do for you.

The choice of an attorney is, of course, important to your prospective clients. To find an estate planning attorney they can trust with their assets, they may first turn to friends and family for referrals, or they may begin their search online. In either case, your clients likely looked for you online before getting in touch. For those reasons and more, you want to have your website found high in search engine results, and have it offer compelling reasons to engage with your firm. Our digital marketing strategies can help with both.

Because most of our law firm clients serve their local communities, we provide expert local SEO services. You may be competing online against other estate planning law firms in your area, so we use proven techniques to increase your visibility among local audiences.

Why choose us to market your estate planning law firm online?

New clients come to us when they’re dissatisfied with the results they’ve gotten from other digital marketing agencies. They often tell us that they also were left in the dark when it came to understanding how the agencies spent their budgets. At Dagmar Marketing, we do things very differently—you will always know where your money is going and how well your investment is performing. Here’s what you’ll get as our client:

Full reporting every month.

SEO for estate planning attorneys can be complex; there is a wide range of technical tasks that can be challenging to fully understand and almost infinite ways to allocate and spend your budget. With us, you’ll have detailed monthly reports that are in clear language and include information on the results we got for you, both positive and negative. We’ll also let you know our next steps to improve campaign performance. And, if you ever need more information or have questions about our work for you, we’re always available in between our monthly reporting periods.

A dedicated account manager.

We use a team approach to serve our law firm clients. Behind the scenes, our technical experts monitor and adjust your SEO and/or PPC campaigns, while you have a dedicated account manager as your day-to-day point of contact. Our account managers are experienced technical digital marketers as well, so you’ll always be in expert hands.

More estate planning marketing services to bring you more clients.

SEO is just one of the tools we can use to help you attract new clients. We also offer these services, provided by our team of expert digital marketers:

Estate planning attorney PPC

Pay-per-click advertising—also referred to as PPC or paid search—is a fast, efficient way to increase your firm’s online presence. We’ve managed hundreds of PPC campaigns over the last 10 years, and we know how to smartly invest your PPC budget for the greatest returns. Although pay-per-click advertising isn’t the right fit for every law firm, it can be an excellent strategy for gaining new and better-qualified leads, and driving conversions.

Estate planning lawyer social media advertising

Social media advertising on the most popular platforms can be a relatively affordable way to put your firm in front of the right audiences at the right time. Facebook, Twitter, and other social media channels provide a powerful set of tools for advertisers that allows us to target prospective clients who have already shown an interest in the estate planning services you offer. Social media ads can help make sure your firm’s name is there when prospects are searching for you. At Dagmar Marketing, we provide a range of social media advertising services that include strategies for identifying your most valuable prospects, creating ads that promote your brand and align with your business objectives, and continuously making improvements to your social media ad campaigns to boost your ROI.

Estate planning attorney websites

Regardless of a law firm’s main practice areas, its website is the hub of its marketing. Whether you use traditional advertising channels to drive traffic to your website, or you rely on search engine rankings to gain visibility and attract leads, your website is essential to your success.

Because your website plays such a critical role in SEO performance, we offer WordPress websites for law firms that are designed to boost your SEO from the start. We also strongly recommend WordPress websites for their exceptional ease of use. Updates and changes are simple to make, and you won’t need the costly services of a developer every time you need to make a change on your site.

We can migrate the site you have now to the WordPress platform, or create a brand-new site for you that will be designed for higher rankings in search engine results and that will be in line with your brand and your unique offerings. If you’d like to learn more about our websites for estate planning lawyers, please get in touch for a free consultation.

Content marketing for estate planning law firms

Our law firm content development and marketingservices are an important part of our SEO work for you. Month after month, our writers will develop original, relevant content that satisfies search engine algorithms and meets the needs of your prospective clients. Content is at the top of the list of any successful long-term SEO strategy, so we allocate a significant part of your budget to its creation and marketing.

Want to know more? Download our free eBook
on how to choose a digital marketing agency.

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Estate Planning SEO and PPC FAQs

Estate Planning SEO and PPC FAQs

Why is law firm SEO a smart strategy for attracting valuable new clients? How does content marketing fit into that strategy? Here are answers to some of the questions we hear most often. If we haven’t answered your questions, please get in touch for a free consultation.

What can search engine optimization do for my estate planning law firm?

When someone searches online for “estate planning attorney,” only a very few law firms will be displayed on the first page. If the person searching is ready to contact an attorney, it’s highly likely they’ll get in touch with one of the firms they see on that first page. It’s also more than likely—a certainty—that the firms on the first page appear there thanks to their investment in SEO.

At Dagmar Marketing, we know what it takes to help our clients steadily rise in search engine rankings because SEO is our core service. We’ll develop customized strategies that help make sure that your best prospective clients find you before they find your competitors.

Why should Dagmar Marketing be my first choice to manage my firm’s digital marketing?

Unlike many other marketing agencies, we special in the SEO strategies that attract and engage prospective clients from your geographic area. Your competitors are likely right in your city, so your online marketing should focus there. We use proven, best-practice SEO strategies and techniques that help you get the best returns on your investment.

We also provide detailed monthly reports that include all of the important highlights of our prior month’s work, as well as our plans to further gain improvements.

We also assign an experienced account manager to your account. He or she will always be available to answer your questions, collaborate with you on strategic planning, and keep you up to the minute on the status of our work for you.

Is it possible to see results from my estate planning law firm SEO right away?

SEO is not a short-term strategy, but given time, the value of SEO to your firm will become apparent as your client base grows.

Several factors come into play in how quickly ranking improvements will be measurable. These include the state of your website: If it needs substantial optimization, the first few months of our work for you will be spent bringing your site up to the level of your competitors’ sites. Your current rankings matter as well—it may not take much time to see gains from our optimization work if your site is already relatively well ranked. If you have a brand-new site, it will take several months to establish your online presence.

For pay-per-click (PPC) advertising, results will be seen in fairly short order. This is because paid search is much more straightforward than SEO. Campaigns, landing pages, and ads can be built quickly, and the performance of your PPC advertising will be measurable right away.

Together, SEO and PPC are powerful ways to help your website work harder to attract better-qualified leads to your firm.

Why is content important in SEO for my estate planning law firm?

After the initial phases of our technical SEO work are complete, content is an endless supply of fuel to your online marketing engine. Google and other search engines place a premium on content, from how much content is on your site to how well it’s optimized for rankings. At Dagmar Marketing, we use content to not only improve your rankings—it’s also the key to converting “window shoppers” to active leads. We create content for you every month that’s well written, relevant to your audience, and inspires them to engage with you. Our expert writing team will create content for web pages, blog posts and more, with a focus on the long-form content that search engines reward.

Can any SEO agency manage my estate planning law firm’s SEO?

SEO is a mature marketing discipline and there are more choices than ever before in SEO providers. Most of them can help you increase your online visibility to some degree, but there are a few important things to consider when selecting an SEO provider, whether it’s a solo consultant or a large marketing agency.

Look for a provider who has specific experience in law firm SEO and who has gotten impressive results for their attorney clients. Ask for and check references from the provider’s law firm clients, and also ask for case studies or reports on results. Lastly, ask for a sample of the reporting you’ll get and how often you’ll see reports. All of these factors can help you select an SEO provider who understands the marketing needs of firms such as yours.

We Know Our Stuff and Others Agree.

More About Us

Law Firm SEO and PPC Success Stories

  • SEO & PPC

    Our technical solutions for this personal injury SEO client included recreating the law firm website on WordPress, implementing the proper 301 redirects, and reorganizing the services navigation menu. We also developed a local SEO for personal injury lawyers strategy, which included best practices such as claiming all Google My Business listings, building citations for the client’s main location, and creating pages for each city the law firm serves. For this personal injury lawyer’s PPC campaigns, we implemented precise location targeting, set up accurate conversion tracking, merged campaigns where appropriate, and took other measures to maximize the client’s cost savings.

    Read The Case Study

    Check out more of our success stories

Estate planning attorney marketing is all about opportunities. </br> We'll help you find yours.

Estate planning attorney marketing is all about opportunities.
We’ll help you find yours.

Get in Touch With Us!
  • Chris and the folks at DAGMAR can help you to make SEO work in ways you never figured. The typical 3-card-monte act that represents most companies that sell this service will let you down every time. DAGMAR is the real deal.

    Harry E., from Google
  • Our SEO position is up significantly as is our AdWords position and our leads are up over 200% from last year! I would recommend DAGMAR to any business owner that is serious about increasing their online presence and sales!

    Stacy M., from Google
  • I called 3-4 SEO companies to help get me the online presence I needed. DAGMAR came across as courteous and well experienced. Their price was fair and their work ethic unmatched.

    Jason R., from Google

Law Firm SEO Marketing Guides

Digital marketing for your law firm can be complex.
We break down the moving parts in our digital marketing guide series.
  • The Ultimate Guide to PPC for Lawyers

    Get the Guide
  • Content Marketing Guide for Lawyers

    Get the Guide
  • Law Firm SEO Guide: Blueprint for Attorneys

    Get the Guide

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DAGMAR Marketing
25 N. Market St., Suite 500
Jacksonville, FL 32202

(904) 270-9778
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© DAGMAR Marketing 2023
25 N. Market Street Suite 500 Jacksonville, Florida 32202
  • Services
    • Search Engine Optimization
    • Pay Per Click Management
    • Local SEO
    • Content Development & Marketing
    • Inbound Marketing
    • Website Design
    • Social Media Advertising
  • Industries
    • Plastic Surgeons
    • Law Firms
    • Pest Control
    • HVAC
    • Dental Practices
    • Healthcare
    • All Industries
  • About
    • Meet The Team
  • Our Results
  • Blog
  • Guides
    • Law Firm SEO Guide
    • Plastic Surgery SEO Guide
    • Med Spa SEO Guide
  • Contact