Law Firm Marketing Statistics Law firm marketing should be on your radar if you’ve just started a private practice or want to attract more clients to your established firm. At the same time, you may be hesitant about getting started because you’re unsure if this investment will be worthwhile. About Law Firm Marketing Lawyer marketing […]

We’re sure you’ve heard the term SEO before, but do you really know what it means and how it can benefit your business? In this article, we’ve compiled a list of helpful SEO stats that are so convincing you may want to start implementing this technique into your strategy today.  What is SEO? Search engine […]

PPC Statistics Curious about PPC? If you’ve been wondering how pay-per-click advertisements work and if these ads would be a good idea for your business, there are a few things you should know. For starters, PPC can be a valuable asset to your team, or it can be a major setback if you aren’t quite aware […]

The concept of link building for lawyers can be challenging to grasp. But once attorneys start looking at their link-building strategy similar to their client relationship-building strategy, it might make more sense. Backlinks are like a good online client referral program. Not only can they help your law firm website build authority in a particular […]

Behind every powerful law firm lies a great legal marketing and effective SEO strategy consisting of several intricate tools and techniques that work in tandem to improve your website’s visibility in search engines. Schema markup is one of those tools. According to Search Engine Watch, pages with schema markup can rank four positions higher in […]

Getting Started For many businesses, generating quality leads is one of its biggest challenges. With an advertising revenue of over $131 billion in the U.S alone, Google is the perfect go-to platform to help your business be seen online by your target audience. From Google Ads to Google Local Services Ads, there are a handful […]

When it comes to generating local leads, Google search engines can be a company’s best friend or worst enemy. 4 in 5 consumers use search engines to find local information. That must mean if you invest in online advertisements, it can automatically convert more local users into customers, right? Wrong. Most users performing high-intent searches […]

Attorneys are assertive individuals with an impeccable understanding of the law and a burning desire to be at the top. These qualities have a significant amount of value in almost every aspect of life, except in Google search engines. That’s where lawyer SEO comes in. It enables search engines to identify and prioritize the best […]

Did you know that 97 percent of consumers use online resources to shop locally? This gives the term “window shopping” a whole new meaning. Instead of traveling shop to shop to weigh out all of the local options, users are now relying on Local Services Ads to connect them with relevant businesses in their neighborhood. […]

Navigating the world of Local Services Ads can be intimidating at first. Whether your area is congested with competitors or rural in nature with a small population and an even smaller list of local businesses, each environment comes with its own unique advertising challenges. With proper LSA management, your business can provide Local Services Ads […]

On March 30, 2021, Google unveiled its plans to release FLoC—a proposed alternative to third party cookies that claims to offer more user privacy—while still tracking users to provide advertisers with the information they need. Sounds like a good thing, right? But the more we began to hear about it, the more concern is growing […]

Google Analytics 4 is now available and it’s packed with several powerful new features designed to enhance the way marketers learn their audience and measure their marketing efforts. If you’re still using Universal Analytics, you’re probably wondering if Google Analytics 4 is worth making the switch to. In this guide, we’ll explore some of the […]