Pay-Per-Click Advertising

Fast, efficient, measurable.

The right ad at the right time.

Buying ads online via pay-per-click (PPC) advertising is one of the fastest and most efficient ways to target your messages to specific people, times and locations. Best of all, every aspect of PPC is measurable, so you know the exact costs to run your ads and your return on investment.

Because PPC ads can be so tightly targeted — and because you pay for every click — a PPC campaign must have clearly defined goals. While Google makes it relatively easy to create and run paid ads, starting a campaign without a strategy will waste your money as you pay for clicks from unqualified leads. Well-planned ad buys, however, not only ensure a better ROI — they give you much more than website visitors.

Paid search is data-driven from start to finish. As with SEO, we mine the information we collect to gain insights about your customers that can be applied to all of your marketing programs. Managing a PPC campaign without mining the data it yields is a missed opportunity to learn how your customers search for you, when they’re most likely to engage, and much more.

What PPC delivers:

  • Higher-quality leads. PPC targets only those people who are actively searching for your product or service.
  • Better-targeted site visitors. Use PPC ads to attract people to your site with offers relevant to their search queries.
  • Controllable costs. Ad relevancy and quality scores can be continuously improved to lower the cost-per-click.

 

PPC and SEO — better together.
In general, SEO is a longer-term strategy for organically growing your web presence and increasing your visibility; PPC can get results (for specific goals) almost immediately. SEO’s longer cycle provides lasting benefits, while PPC is a way to reach your target consumer quickly with fresh news, such as new services or special offers. Together, SEO and PPC can do more to boost your traffic than either alone, and analytics from one can be used to improve the other.

PPC also offers the ability to test keywords without compromising your website’s SEO — unlike SEO, Google won’t penalize your campaign for veering away from a core set of keywords to explore new opportunities. Learn about our pricing for SEO and PPC services.

Our Pay-Per-Click management services:
As a full-service digital marketing agency, we can manage every aspect of your paid search strategy:

  • Campaign creation and management
  • Keyword research and development
  • Ad creation and testing
  • Bid optimizing
  • Landing page design
  • Analysis, reporting and consulting

Is PPC right for your business?
PPC can be effective for small businesses seeking immediate exposure in a local market, and a way for larger organizations to introduce new products and services. The key to success for all companies is the ability to easily segment and clearly define your offering. This makes it easier to develop a campaign that’s highly targeted to your audience.

For some, PPC is only truly useful for conducting research to discover additional keywords. The newly found knowledge lets you improve your SEO and other marketing programs. If you’re unsure whether PPC is a good fit for you, please contact us for a free consultation.

PPC Case study