We make your PPC campaigns make you money.
Pay-per-click advertising takes time to get right. Let us take it off your hands.
Is PPC right for you?
Comprehensive PPC services that put your needs first.
Here’s what that looks like.
No complicated long-term contracts.
We earn your business every month.
PPC is never a set-it-and-forget-it process and neither is our approach to contracts. Locking you into a long-term commitment may be good for our revenue forecasting, but it can compromise accountability. At DAGMAR, you’re free to stop working with us with 30-days notice if we’re not meeting your needs.
The finer points of PPC management aren’t always easily understood. That makes it easier for some PPC companies to provide less-than-full reporting or dismiss your questions about their work. We do the opposite—you can see everything we do and we’re happy to spend time making sure you understand it.
Full transparency into everything we do.
We make sure you know as much as we do about our results.
This is what goes into getting great results for clients like you.
Understanding the current playing field helps us establish a baseline for your campaigns. We research your competitors’ Google Ads campaigns and the cost of keywords that are relevant to your business, then determine where your budget should be for the best results. A well-informed prediction of how your budget will perform is important to properly funding your ads: Spending too little results in low impression share, clicks and conversions, while overspending wastes your money. We dig through all of the available data to determine how much you need to run a successful campaign against your competitors.
Before we launch any PPC campaign, we must define the goals. You may want to improve conversion production or cut your cost per acquisition in half. In any case, we work with you to ensure your objectives are set, then determine the best course to accomplish them.
Once we’ve defined your goals, we develop a master plan to reach your target audience. We’ll be able to choose which components of the platform are best and identify the key metrics by which your campaign’s performance will be measured. We’ll also plan the details of your campaign, such as the best times of day to advertise and which devices your prospects prefer.
Paid search is all about relevance. It begins with keyword selection and the messages that support them, which flow through every component of your prospects’ interactions from the initial search term to the landing page.
We organize your services or products for relevance so that we can align them with carefully selected search queries. We then prepare ad messages and landing pages that support these terms for your approval.
Without conversion data, it’s impossible to accurately determine cost per lead or per acquisition. This component of paid search is often misunderstood or poorly implemented, resulting in inaccurate data collection.
We work with your marketing and/or SEO team to review your options when setting up shared conversion goals in Google Analytics or Google Ads for proper attribution. We like to close the loop on conversion actions that will give you the information you need to make an informed decision. For each of the platform components we’ll use in your plan, we’ll apply the correct tracking script or tag to accurately record conversions.
Some PPC service providers set up your campaigns then simply let them run. At DAGMAR, we stay focused on the clicks that convert and block those that don’t from the moment we launch your campaigns.
Having sufficient data is key for well-managed campaign optimization over the long term. Data collection is dependent on search volume and budget, and it may take several weeks to accumulate enough data for it to be meaningful and useful. We’ll have access to mountains of data and the tools needed to fine-tune your campaigns to make them work the best they can. We even look for outside influences on campaign performance such as changes in financial markets or events relevant to your particular marketplace.
You’ll always know how well your Google Ads campaigns are performing and where every penny of your budget goes. We make sure our PPC reports are clear and easy to understand, and we configure them to highlight exactly what you’ve spent and which metrics are most important to you.
Each month, we schedule a call to review performance details such as click-through and conversion rates, the number of conversions and leads generated, and any insights we’ve gained about your campaign performance and your competitors’ activities.
How much should you spend on PPC?
Some of the questions we hear the most are “How much does it cost to advertise on Google?” and “How much do you charge for PPC management?” While there’s no single answer to those questions, your answers will be determined by these factors and more:
- The amount you’re willing to spend per day on each of your ads.
- Your bidding strategy and the goals it’s based on.
- How much your competitors are willing to pay for the keywords you also want to target.
- How relevant your ads are to your desired audience.
We’ll be glad to tell you more about what PPC costs and our fees for PPC management. Please get in touch for a free consultation.
We Know Our Stuff and Others Agree.
These success stories could be yours.
We rebuilt the company’s pay-per-click (PPC) campaigns from scratch. The result is a higher conversion rate, more efficient ad spend, and greater control over the consumption of the budget.
- Mobile device conversions increased by 287%
- Average of 194 new leads per month
- Organic search traffic increased by 62%
We provided national SEO, PPC, and press release writing and distribution services. Within eight weeks, our client closed on a lead with a hospital they’d been courting for more than a year.
- Lead generation increased by 82%
- 10+ increases in first page rankings
- Targeted traffic increased by 43%
Local SEO is essential for companies that depend on local customers. Our SEO work put the client in a strong position among its competitors and increased organic traffic by more than a third.
- Lead generation increased by 74%
- 12+ increases in first page rankings
- Targeted traffic increased by 318%
Our AdWords position and our leads are up over 200% from last year! I would recommend DAGMAR to any business owner that is serious about increasing their online presence and sales!Stacy M., from Google
Our business is growing, and I attribute that growth to the help and work that DAGMAR Marketing did for us.Owner, Church Service, from Clutch
DAGMAR’s work has improved our business significantly.Pest Control Company, Director of Marketing, from Clutch
DAGMAR helps my company be found by people who are looking for my services. Thanks to Chris and the team for making my phones ring!Jerry H., from Google
Questions to ask a PPC agency.
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Companies We’ve Worked With
Digital Marketing Guides
We break down the moving parts in our digital marketing guide series.
How to Conduct a PPC Audit for Your Law Practice
How to Conduct the Ultimate PPC Audit for Your HVAC Campaigns
Optimize Your Pest Control Company’s PPC Campaigns With The 3 R’s
How To Audit Your PPC Campaigns For Your Dental Office
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A quick Google search for any type of attorney will return several paid ads. Most law firms are in very competitive markets, and pay-per-click (PPC) advertising can be an effective way to ensure your firm is more easily seen online. But, PPC management can be a daunting task if you’re new to PPC. This guide […]
Do you look at paid search and see nothing but a massive collection of settings and control options? Unless it’s your job to understand PPC, that’s certainly what it looks like at a glance. There’s a key, however, to unlocking much of the mystery, and it’s as simple as using a concept we call Reach, […]
Clients come to us to help them get better returns on their digital marketing investments. More than once, we’ve done our best work for clients who already recognized that PPC and SEO could shift their businesses into high gear with the right partner. Turner Pest Controls’ Director of Marketing Stacy McKinney is just one example […]
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