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Secure sites get an SEO advantage from Google — but look before you leap to HTTPS

Secure sites get an SEO advantage from Google — but look before you leap to HTTPS

Google’s recent announcement that it will start giving page-ranking priority to sites that offer HTTPS is being lauded for its support of end users’ online security, and rightly so. But switching to HTTPS in the hopes that rankings as a whole will automatically increase may prove to

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Google My Business: A truly new service or just a new wrapper?

Google My Business: A truly new service or just a new wrapper?

Google’s latest bid to encourage small business owners to engage with Google+ was announced today in the form of what appears to be mainly a rebranding effort with a nice new interface. According to the company, its new Google My Business service “brings together all the ways

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From Yellow Pages ads to online marketing: Time to make the move?

From Yellow Pages ads to online marketing: Time to make the move?

I wrote a few months back in this post about a local business owner who buys display ads in the Yellow Pages but spends nothing on online marketing. He said his reason is that his customer base is mostly comprised of older people, which led me to

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Have more website traffic? Great! But there’s more to do.

Have more website traffic? Great! But there’s more to do.

Increasing the number of visits to your site is important, of course, but if your search optimization strategy stops there, you may not be getting any return on the marketing dollars you’ve spent to get that website traffic. The other half of the equation is where the

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How To Add and Verify Google Plus Authorship on Your Blog in Two Easy Steps

How To Add and Verify Google Plus Authorship on Your Blog in Two Easy Steps

Have you ever done a search and noticed that some results have a nice little headshot next to them? That sweet little picture that draws your eye in and makes you want to read more is Google+ Authorship. If you run a blog or site, you probably

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Check your blind spots

Check your blind spots

Having been in the marketing and web worlds for a good long while, my spouse and I just can’t help ourselves when we cross paths with a business owner who’s missing out on opportunities that we know are within relatively easy reach. So when we had an

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The real cost of cheap SEO.

The real cost of cheap SEO.

Search-engine optimization (SEO) hasn’t been around as long as most other forms of marketing, so it’s not as well understood. That’s not a problem for businesses that hire reputable SEO consultants who’ve put in the hard work to become experts. Those clients don’t have to be skilled

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Style changes to Google Ads are in the works

Style changes to Google Ads are in the works

I’ve recently noticed a format change in the appearance of Google Ads on search results pages. Depending on which browser or platform I’ve been on at the time, the display of this new format has been hit or miss. The current ad format is subtle, less intrusive,

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DAGMAR Managing Partner Chris Gregory on SEO

DAGMAR Managing Partner Chris Gregory on SEO

Getting started in SEO Q: Why did you decide to go into SEO? A: At first, I had only a passing interest in it. I’d heard about it, then looked into it to see if I could rank a site for certain things and found it fascinating. I

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DIY: Google’s guide to SEO for startups

DIY: Google’s guide to SEO for startups

With just a 10-minute “consultation,” a Google’s Webmaster offers advice for startups on their YouTube channel on how to get started with SEO, even if they have limited resources. It quickly covers a full range of topics, from improving rankings to pitfalls to watch for. It’s specifically

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