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Mobile-friendliness is no longer optional.

Google has been sending plenty of signals for quite a while now that a mobile-related algorithm change was looming. We’ve seen it in the increasing number of “your site is not mobile-friendly” warnings in webmaster tools, for example. Now, in an unprecedented move, it announced a specific day that

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What we’re telling our clients about 2015

What we’re telling our clients about 2015

Based on the changes we saw in 2014, our marching orders for digital marketing in 2015 seem clear: Most of the old ways of doing things are either ineffective or not worth the risk. The best returns will be earned the hard way, though good, solid marketing.

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A quick look back at 2014

A quick look back at 2014

Now that 2014 is in the rearview mirror, we can officially state that it was a big year in the world of SEO. It never sits still, of course, but it seems that the rate of change really picked up last year, especially when it came to

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Secure sites get an SEO advantage from Google — but look before you leap to HTTPS

Secure sites get an SEO advantage from Google — but look before you leap to HTTPS

Google’s recent announcement that it will start giving page-ranking priority to sites that offer HTTPS is being lauded for its support of end users’ online security, and rightly so. But switching to HTTPS in the hopes that rankings as a whole will automatically increase may prove to

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Google My Business: A truly new service or just a new wrapper?

Google My Business: A truly new service or just a new wrapper?

Google’s latest bid to encourage small business owners to engage with Google+ was announced today in the form of what appears to be mainly a rebranding effort with a nice new interface. According to the company, its new Google My Business service “brings together all the ways

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From Yellow Pages ads to online marketing: Time to make the move?

From Yellow Pages ads to online marketing: Time to make the move?

I wrote a few months back in this post about a local business owner who buys display ads in the Yellow Pages but spends nothing on online marketing. He said his reason is that his customer base is mostly comprised of older people, which led me to

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Have more website traffic? Great! But there’s more to do.

Have more website traffic? Great! But there’s more to do.

Increasing the number of visits to your site is important, of course, but if your search optimization strategy stops there, you may not be getting any return on the marketing dollars you’ve spent to get that website traffic. The other half of the equation is where the

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How To Add and Verify Google Plus Authorship on Your Blog in Two Easy Steps

How To Add and Verify Google Plus Authorship on Your Blog in Two Easy Steps

Have you ever done a search and noticed that some results have a nice little headshot next to them? That sweet little picture that draws your eye in and makes you want to read more is Google+ Authorship. If you run a blog or site, you probably

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Check your blind spots

Check your blind spots

Having been in the marketing and web worlds for a good long while, my spouse and I just can’t help ourselves when we cross paths with a business owner who’s missing out on opportunities that we know are within relatively easy reach. So when we had an

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The real cost of cheap SEO.

The real cost of cheap SEO.

Search-engine optimization (SEO) hasn’t been around as long as most other forms of marketing, so it’s not as well understood. That’s not a problem for businesses that hire reputable SEO consultants who’ve put in the hard work to become experts. Those clients don’t have to be skilled

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